Microsoft’s CEO puts his own stamp on the company culture, encouraging empathy and customer closeness
You may have noticed a lot of buzz around empathy in the past several months.
As you plan for 2018, it can be challenging to develop strategy that puts the consumer first.
I recently attended TMRE in Orlando, where I was delighted to hear so many brands talking about the innovative mindsets that they were breeding within their teams.
Buzz around “consumer-centricity” and “customer obsession” is alive and well. The implication of this ethos is that brands that are customer obsessed are able to deliver better, more successful products and create more effective marketing.
Many of us in the market research industry like to think of ourselves as innovators. We try to predict what will be the next big thing will be to take our industry by storm.