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Understanding Global Consumers with Discuss.io
Consumer Engagement

Consumer Conversations for Empathy and Insights

Discuss.io makes it quick and easy for you to find global consumers, conduct interviews, and capture and share insights across your organization.

Connects

Overview

Connects Programs equip teams to have self-moderated, exploratory, and frequent conversations with consumers around the globe

Research

Overview

Research projects conducted on Discuss.io leverage innovative technologies to make getting insights faster and easier

Connects

Why ConnectsInformal. Exploratory

  • Establish empathy for the consumer
  • Spread consumer-closeness within the organization
  • Shatter preconceptions
  • Develop deeper category understanding
  • Uncover unmet needs
  • Make more informed decisions
  • Build team excitement
Research

Why ResearchExpert. Pointed

  • Understand the “why”
  • Streamline and simplify conducting research
  • Make agile decisions
  • Share insights across teams
  • Decrease time-to-market
  • Eliminate time-consuming travel
Connects

Use Cases

  • Developing broad understanding of consumers’ lives
  • Developing broad category understanding
  • Democratizing access to the consumer across the organization
  • Kickstarting understanding of consumers for new employees
  • Serving as pre-work for strategic workshops

Related Case Studies

Developing A Consumer-centric Organization With Limited Resources
Enabling Unilever’s Consumer-Centric Strategy
Research

Use Cases

  • Testing messages, ads, or concepts
  • Conducting light, in-home ethnography
  • Driving deep dives
  • Conducting agile, iterative research
  • Sending products for home testing and feedback
  • Assigning pre-work to delve deeper into during live sessions

Related Case Studies

Short Timeline, Lasting Impact
Putting Assumptions To The Test
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What’s blocking you from actionable insights and scaled consumer closeness? We believe it all starts with a conversation.

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