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Building Your Customer Insights Brain

“I just want to talk to a customer” — Having used video conferencing tools like Skype and WhatsApp in their personal lives, clients sometimes tell...

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Agile Approaches for Consumer Insights

Think about which companies you know that have been able to adapt to change most rapidly. Chances are that the majority...

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Making the consumer part of your innovation team

Often, when we think about the customer, we think of them only in their roll at the end of the process...

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Gen Z and qual: 5 tips for your next study

Just when brands started to understand Millennial consumers, a new challenge arrived – Generation Z. These young consumers (born after 1998) account for $44 billion...

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Sharing is Caring

Have you ever thought about the people you feel most comfortable sharing things with? Both in business as well as personal relationships? Why...

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