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Human Centricity on the Rise: ​​Navigating the New Era, Part 2

Explore the strategies driving success as global leaders prioritize human centricity in future-proofing consumer insights In…

Discuss Employee Spotlight – Eduardo

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent…

Human Centricity on the Rise: ​​Navigating the New Era, Part 1

Unpacking the 2024 GRIT Insights Practice Report: Key Takeaways and Trends for Qualitative Research The consumer…

Discuss Employee Spotlight – Amy

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent…

The Empathy Gap: Why Failing to be Consumer-Centric is Losing You Customers (And Money)

Bain & Company found that organizations that effectively implemented consumer-centric strategies outgrew their market competitors by…

Make Products People Love: Top 5 Ways to Build a Customer-Centric Product Development Cycle

Enhancing Innovation through Consumer-Centric Insights In an effort to create products that people love, many product…

Discuss Employee Spotlight – David

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent…

Computer database research repository

Unifying Insights: The Power of a Comprehensive Qualitative Research Repository

Explore the benefits of integrating live interviews, asynchronous activities, and off-platform research into a centralized research…

Discuss Employee Spotlight – Jeff

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent…

Human centricity in research is the practice of placing the needs, preferences, and experiences of consumers at the forefront of research initiatives

Redefining Empathy: 5 Strategies to Drive Human Centricity with Qualitative Research

Overcoming Traditional Qualitative Research Challenges with Next Gen Solutions Human centricity is crucial for businesses, prioritizing…

Top 7 Essentials for Scaling Your Global Market Research with a Qualitative Platform

Why having a global-enabling research partner is essential for bridging borders, amplifying insights, and scaling empathy…

Discuss Employee Spotlight – Adam

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent…

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