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How to Build a Business Case for Investing in Qualitative Research Software, Part 2

In Part 1 of our blog post on building a business case for investing in qualitative…

Business Case1

How to Build a Business Case for Investing in Qualitative Research Software, Part 1

Whether you’re part of a consulting organization, agency, or in-house team looking to talk with customers…

How to Create the Best User Research Questions

Even the most advanced product designers can’t always find a clear path to building products that…

What is Customer Perception?

In general marketing terms, customer perception refers to customers’ awareness, their impressions, and their opinions about…

Infographic: Using Customer Feedback for Customer Journey Pain Points

Amid persistent market disruptions and unpredictable consumer behavior, today’s online customer journey is filled with obstacles…

3 Reasons to Capture Customer Feedback on Mobile

Have you ever wanted to launch a large-scale qualitative project with respondents that can join from…

10 Ways to Better Understand Customers to Improve CX

A quality customer experience is key to thriving in a highly competitive market landscape. As Rick…

3 Common Mistakes to Avoid in Qualitative Session Setup

Qualitative research sessions often have a lot of moving pieces even before a session can begin….

3 Key Takeaways from “Rethinking the Agile Manifesto for Research” Webcast

In the recent webcast, “Rethinking the Agile Manifesto for Research – And How to Put Experience…

Making the Consumer Part of Your Innovation Team

Often, when we think about the customer, we think of them only in their roll at the end of the process…

10 Ways to Stand Apart from Other Market Research Agencies

Gaining new clients, and continuing to communicate your agency’s value to current ones, can be a…

4 Reasons to Use Pre-Work to Optimize Live Conversations

We all know the feeling: short on time and needing to hold multiple qualitative sessions under…

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