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What is Customer Perception?

In general marketing terms, customer perception refers to customers’ awareness, their impressions, and their opinions about…

Infographic: Using Customer Feedback for Customer Journey Pain Points

Amid persistent market disruptions and unpredictable consumer behavior, today’s online customer journey is filled with obstacles…

3 Reasons to Capture Customer Feedback on Mobile

Have you ever wanted to launch a large-scale qualitative project with respondents that can join from…

10 Ways to Better Understand Customers to Improve CX

A quality customer experience is key to thriving in a highly competitive market landscape. As Rick…

3 Common Mistakes to Avoid in Qualitative Session Setup

Qualitative research sessions often have a lot of moving pieces even before a session can begin….

3 Key Takeaways from “Rethinking the Agile Manifesto for Research” Webcast

In the recent webcast, “Rethinking the Agile Manifesto for Research – And How to Put Experience…

Making the Consumer Part of Your Innovation Team

Often, when we think about the customer, we think of them only in their roll at the end of the process…

10 Ways to Stand Apart from Other Market Research Agencies

Gaining new clients, and continuing to communicate your agency’s value to current ones, can be a…

4 Reasons to Use Pre-Work to Optimize Live Conversations

We all know the feeling: short on time and needing to hold multiple qualitative sessions under…

Discuss Addresses Top Pain Points for Teams at UXDX USA

In late May, members of the Discuss Product and Sales teams attended UXDX’s New York conference, aimed…

In-Home Usage Testing: Everything You Need to Know

Imagine you’re a market researcher for a company that produces a best-selling wireless bluetooth speaker. Your…

What are Market Research Tools? 

But first…what is market research? Market Research (MRX) refers to the process of gathering intelligence about…

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