Discuss Blog

Exclusive news and information about insights & analytics, user experience (UX), customer experience (CX), and more.

Search
Resource Teams
Project Type
Blog Categories

Generative AI – Market Research Angel or Devil? How to ensure you win in this new era

There are many questions about this new world: This post is the first in a series…

Discuss Employee Spotlight – Jilleun

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent…

Discuss Employee Spotlight – Tiana

The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent…

Forrester and G2 Reports Explained

In this short video, Discuss’ SVP of Product and Marketing, Adam Mertz, highlights three recent industry…

Online Ethnography Challenges and Best Practices

Ethnography is a method of studying consumer behavior and attitudes by observing and interacting with people…

Navigating Qualitative Research with Generative AI: Challenges and Best Practices

Qualitative research is a valuable method for exploring complex topics that cannot be easily measured quantitatively….

3 Steps to Creating an Intriguing Screener

The reality is that people are busy. They don’t want to take the time to answer…

How to Find the Right Target Audience, Every Time

Recruiting research participants can be one of the most difficult aspects of qualitative projects. But when…

5 Benefits of Utilizing Purpose-Built Market Research Tools

In today’s competitive atmosphere, leading market research teams not only need to generate insights from quantitative…

How to Design a Consumer Empathy Study

It’s tempting to consider starting a market research project with a totally open mind. You find…

6 Steps to Building a Successful Empathy Program 

“You can’t just ask customers what they want and then try to give that to them….

De-risk Your Launch with Qualitative Concept Testing

Launching a new product or service always comes with some degree of risk. But what if…

Ready to Get Started?

Talk with a product expert to learn how Discuss can help you reach your insights goals.

Book a Demo
discuss_io-self_captures-700x540