Gaining Richer Insights in Africa

Gaining Richer Insights in Africa

Multinational brands engage with consumers around the world. In order to build products for those consumers, brands need to understand their lives and how the products fit in (or don’t). However, in many parts of the world, connecting with consumers is far more challenging…

A Taste of Home

In-home testing

As they launched a new spin-off of a well-loved product, one chocolate brand prioritized developing closeness to their consumers in order to ensure that the new product aligned with their expectations from the brand. In order to do this, they wanted to test the product with occasional and frequent users…