Category Archives: in Business Insider – Zoom will likely lose users to Facebook’s new video chat product, but that could actually help its business, experts say

Recently, CEO Simon Glass was featured in Business Insider, among other industry experts. Zoom will likely lose users to Facebook's new video chat product, but that could actually help its business, experts say. "Glass also echoed Milanesi's point that, for Zoom, having one tool that's being used for both business and pleasure purposes could hurt it... Read More Announces the Pulse Program

Today, announced the Pulse program, a new solution to help reduce the friction of building a consumer empathy program,’s Pulse program makes it possible for every marketer to talk to consumers frequently. It is another industry first - a packaged solution that  operationalizes consumer empathy quickly, easily, and at scale. There is now a solution... Read More Ranks No. 1 on the Puget Sound Business Journal’s 2018 Fastest Growing Private Companies in Washington

We are thrilled to announce that is the fastest growing private company in Washington State according to the  Puget Sound Business Journal. We are humbled by the distinction, especially considering our neighbors in this region that is experiencing so much growth and innovation. To be considered, companies must have their global HQ based in Washington and... Read More

Silos: great for grain storage, not for marketing decisions

I come from the Midwestern region of the United States, Iowa to be precise. This is a place where grain silos are an omnipresent visual reminder of the agricultural distribution infrastructure critical to prosperity in farming. Grain silos are a practical means of providing protection from the elements to increase the storage life of the... Read More Ranked as GRIT’s Top 20 Most Innovative Supplier

We’re beyond excited to announce that has been ranked as the 20th Most Innovative Supplier. The ranking came out of the GreenBook Research Industry Trends (GRIT) Report, which surveyed nearly 4,000 client- and supplier-side individuals within the Insights industry, taking the pulse on industry trends. To learn more about these trends, read our GRIT... Read More

When brands talk to consumers, not data

Recently, I had the opportunity to connect with Zach Simmons, founder & CEO of With over 15 years of experience designing, building, shipping and marketing software products Zach is on a mission to fundamentally change how brands get to know their target audience. After landing nearly $5 million in additional funding the... Read More

The Next Step: Announcing Our Series A Round

Today is a big day for us at! We are very happy to announce that we closed $5.025 million in financing for our Series A round, led by Unilever Ventures and Pereg Ventures. This financing will help us succeed in our mission to make qualitative market research easy and accessible, enabling organizations to speak directly... Read More

How helps Unilever Connect with Consumers around the Globe: Consumer Centricity as a Core Value

In today’s shifting world of business, many companies are beginning to focus more energy on enabling consumer centricity and innovative business practices. Using Unilever as an example, an article recently published in the Harvard Business Review, “Building an Insights Engine,” explains why these practices are important and how they deliver results. The efficacy of these... Read More