Discuss Intelligence turns every study your organization has ever run into a connected, queryable workspace that’s always on, always searchable, available to everyone who needs it. Discuss is the only market research company recognized by OpenAI for processing at frontier AI scale, and a Forrester™ Wave Leader for Experience Research Platforms, Q1 2026.
Discuss Intelligence was built for brand insights teams and non-researcher stakeholders that need real answers from research they have already collected and a faster path to the next study they should run.
Every study is searchable in seconds. Full visibility into what the organization is asking turns demand into a proactive research agenda, elevating insights from research supplier to strategic orchestrator.
Get real, sourced answers from years of consumer data in your language, right now. The insights team retains full visibility into what is being asked, so every answer comes with the context and confidence that research provides.
The answer to your next strategic question may already be in your data.
Discuss Intelligence makes sure you never get stuck on a question when the answer is hiding in research you have already run.
Consumer insights teams are drowning in tools that do not talk to each other. Studies sit in one place, transcripts in another, quant data somewhere else entirely. The intelligence organizations have already paid for is scattered, inaccessible, and sitting idle, disconnected from the people who need it and the decisions being made without it.
Some tools collect research. Some store it. Some search it. None of them connect collection, intelligence, and action into a single solution that works for every person, for every question, in a format they can use the moment they find it.
Discuss Intelligence closes that loop, end to end. It is not a repository. It is not a bolt-on agent. It is a connected living workspace where research is always on, always relevant, and always ready to become a story that moves people.
Discuss Intelligence serves two distinct needs — looking back at what consumers have said, and looking forward at how they might respond. Both modes live in the same connected workspace, fed by the same research library, and made more valuable with every new study you run.
Ask any question in plain language and get a sourced, traceable, quantifiable answer from every study your organization has ever run. For insights leaders, brand managers, and anyone who needs a real answer without waiting for a research request to work its way through the queue.
Test hypotheses and ideas before you spend. Build virtual personas from your own research data. Explore how a segment might respond to a new idea or campaign direction before committing your budget to a new study.
Research is only valuable if you can act on it. Discuss Intelligence makes sure every study, every finding, and every insight is always working for your organization.
Most platforms in this space solve one piece of the problem. Discuss Intelligence is the only solution that connects collection, intelligence, and action in one place. It is the only market research company recognized by OpenAI for processing more than 10 billion tokens of conversation data at frontier AI scale.
| Feature | Discuss Intelligence | Stravito | Market Logic DeepSights |
|---|---|---|---|
| Collects primary research with real participants | Live interviews, AI-moderated interviews, and open-ended survey responses | No. Ingests and organizes research after it's finished. | No. Connects and analyzes existing internal and external research. |
| Queries across all your research | Every answer draws on transcripts, video, and coded open-ends across your entire org library, automatically scoped to the user. | Yes, AI-assisted search across uploaded research | Yes, across syndicated and secondary sources |
| Quantifiable outputs from qual | Coded open-ends returned as counts and percentages | Limited. Summary-based, with no verbatim-level coding. | Limited. Analyzes structured data tables, with no verbatim-level coding. |
| Source traceability | To the participant, segment, verbatim quote, and video clip | Only to the document or report level. | Only to the document or report level. |
| Personas from your own data | Built from primary research you collected | Yes, built from uploaded segmentation research. | Yes, built from report summaries and segmentation data. |
| Auto-personalized by role | Learns your role and question history to tailor answers. | Not a stated capability. | Not a stated capability. |
| Synthesis and LLM handoff | MCP hands over topline summaries, structured narratives, and presentations to Copilot, Claude, or your preferred tool | No stated MCP support. Persona chats export to presentations. | No stated MCP support. Embeds in Microsoft Teams. |
| Recommends next research | Gap identification and study recommendations | No | Limited |