DISCUSS INTELLIGENCE
The Always-On, Queryable Research Workspace
Discuss Intelligence turns every study your organization has ever run into a connected, queryable workspace that’s always on, always searchable, available to everyone who needs it. Discuss is the only market research company recognized by OpenAI for processing at frontier AI scale, and a Forresterâ„¢ Wave Leader for Experience Research Platforms, Q1 2026.Â
Who Is Discuss Intelligence For?
Discuss Intelligence was built for brand insights teams and non-researcher stakeholders that need real answers from research they have already collected and a faster path to the next study they should run.
Brand insights teams
Own the research agenda
Every study is searchable in seconds. Full visibility into what the organization is asking turns demand into a proactive research agenda, elevating insights from research supplier to strategic orchestrator.
Non-researcher stakeholders
Breaking down the barriers
Get real, sourced answers from years of consumer data in your language, right now. The insights team retains full visibility into what is being asked, so every answer comes with the context and confidence that research provides.
The Problem We Are Solving
The answer to your next strategic question may already be in your data.
Discuss Intelligence makes sure you never get stuck on a question when the answer is hiding in research you have already run.
Consumer insights teams are drowning in tools that do not talk to each other. Studies sit in one place, transcripts in another, quant data somewhere else entirely. The intelligence organizations have already paid for is scattered, inaccessible, and sitting idle, disconnected from the people who need it and the decisions being made without it.
Some tools collect research. Some store it. Some search it. None of them connect collection, intelligence, and action into a single solution that works for every person, for every question, in a format they can use the moment they find it.
Discuss Intelligence closes that loop, end to end. It is not a repository. It is not a bolt-on agent. It is a connected living workspace where research is always on, always relevant, and always ready to become a story that moves people.
EXPLORE THE PLATFORM
Two Modes, One Connected Workspace
Discuss Intelligence serves two distinct needs — looking back at what consumers have said, and looking forward at how they might respond. Both modes live in the same connected workspace, fed by the same research library, and made more valuable with every new study you run.
Ask Your Data
Discuss Intelligence's conversational insights feature known as Ask Your Data. Ask any question in plain language and get a sourced, traceable, quantifiable answer from every study your organization has ever run. For insights leaders, brand managers, and anyone who needs a real answer without waiting for a research request to work its way through the queue.
Ask Your Persona
Test hypotheses and ideas before you spend. Build virtual personas from your own research data. Explore how a segment might respond to a new idea or campaign direction before committing your budget to a new study.
WHY DISCUSS INTELLIGENCE
What Makes Discuss Intelligence Different From a Research Repository?
Research is only valuable if you can act on it. Discuss Intelligence makes sure every study, every finding, and every insight is always working for your organization.
Bridges qual and quant
Goes beyond keyword search to transform qualitative feedback into quantifiable, data visualization. The depth of qual with the clarity of quant, tied to your segments and traceable to every source.
Auto-personalized for every team member
Discuss Intelligence learns your role, the markets you work in, and the questions you regularly ask, and adapting to your preferences with every interaction.
Built for everyone, not just researchers
No seat complexity. No admin overhead. Anyone in your organization gets access to consumer intelligence with full visibility and context from the insights team, so every answer comes with the confidence that research expertise provides.
Synthesize research. Visualize your story.
Build the research narrative in the format you need — a topline summary, a structured presentation, highlight reels — and Discuss Intelligence’s MCP hands it off to your corporate LLM, Copilot, Claude, or your preferred tool to format into your brand templates. Discuss Intelligence does the synthesis. Your approved tools handle the formatting.
Research that compounds over time
Every new study makes the platform more valuable. Discuss Intelligence surfaces what the organization is asking and identifies when there is thin data to support.
Enterprise-grade security
Discuss Intelligence scopes every request to your organization, so one client's projects, transcripts, and themes are never visible to another organization or account. Enterprise integrations run through that same context, so connectors can't bypass those controls. All of it is backed by the Discuss platform's full security and data privacy program.
HOW WE COMPARE
How Does Discuss Intelligence Compare to Research Intelligence Platforms?
Most platforms in this space solve one piece of the problem. Discuss Intelligence is the only solution that connects collection, intelligence, and action in one place. It is the only market research company recognized by OpenAI for processing more than 10 billion tokens of conversation data at frontier AI scale.