Build empathy
Get to know your consumers more deeply so you can create products they want, rather than trying to convince them to want your products.
Use Cases
Scale customer centricity to make smarter business decisions
Stay connected to your consumers with an always on approach to qualitative research. Keeping you ahead of changing consumer preferences.
Trusted by the world's most innovative brands and agencies
Ways to Use
Understand your consumers as people first, customers second
- Uncover perceptionsDive deeper into your customers’ lifestyles to discover how they perceive your product or category – their thoughts, feelings, and attitudes.
- Analyze buying journeysExplore the buying journey to understand how consumers discover, evaluate, and use your products in their everyday lives.
- Identify unmet needsUncover gaps in your customers’ current experiences to drive innovation that aligns with their needs, wants, and desires.
Bring customers to the center of your business strategy
From exploring and ideating to optimizing your current products or services, Discuss’ solution enables you to stay close to your consumers.
- Flexible research methodsYour team can gather feedback anytime, anywhere with the ability to conduct human-led interviews, collect self-paced feedback, or upload past research recordings to the platform.Learn More
- Instant AI-powered analysisLeverage Discuss' AI assistant, Genie, to extract key themes, identify user needs, and get answers to your specific research questions with tailored insights for deeper analysis.Learn More
- Global insights hubAnyone across your global organization can access consumer interviews and insights, using them to address business questions and inform strategies.Learn More
- Tailored solutions for your research goalsWhether you prefer to take the lead or need more of a helping hand, our solutions are designed to meet your team exactly where you are.Learn More
Teams
Empowering every team to unlock customer-centric insights
Brand & Marketing
Build campaigns grounded in real voices, not assumptions. Discuss Now delivers authentic, AI-led customer feedback in real time — so you can move fast, stay relevant, and create messaging that truly connects.
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Consumer Insights
Go from questions to insights in hours, not weeks. Discuss Now handles recruiting, moderation, and synthesis — giving you frictionless, AI-powered insights that keep up with today's speed of decision-making.
Learn MoreProduct / R&D
Design with confidence, backed by instant user input. With AI-led feedback on demand, Discuss Now helps you test, iterate, and prioritize what matters — so you build experiences users actually want.
Learn MoreAgency
Move faster for your clients without sacrificing depth. Whether validating creative or testing concepts, Discuss Now delivers actionable insight in hours, giving you the edge to pitch, pivot, and win.
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Since adopting Discuss, we’ve seen a dramatic uptick in our teams getting connected to consumers. In just a few months, over two hundred of our team members have engaged in virtual IDIs, really learning how to connect with consumers and understanding them and what’s going on in their lives.
Sarah Tomasaitis
Director of Consumer & Shopper Insights, Suntory Global Spirits
