Daniel Graff-Radford
Chief Executive Officer
About Discuss
Welcome to the new era of human understanding
We believe in the transformative impact of people’s experiences, recognizing their critical role in fostering empathy and human centricity. Trusted by the leading Market Insights, CX, and UX professionals worldwide, Discuss goes beyond data points, delivering in-depth insights in real-time and transforming customer relationships.
0K
hours of consumer video captured each year0+
top brands and agencies count on Discuss0+
markets to gather insights fromOur Vision
We turn curiosity into clarity
When we amplify the “voice of the customer,” at the heart of what we do is to connect people and their experiences to organizations. From rich, in-depth insights comes inspiration and a new level of understanding that can inform decisions at every level. We believe that truly listening, understanding and valuing customers’ experiences is critical for empathy and human centricity.
A global, AI-powered market insights platform built for every type of team
Discuss empowers every team, regardless of experience
Brand & Marketing
Build campaigns grounded in real voices, not assumptions. Discuss Now delivers authentic, AI-led customer feedback in real time — so you can move fast, stay relevant, and create messaging that truly connects.
Learn more
Consumer Insights
Go from questions to insights in hours, not weeks. Discuss Now handles recruiting, moderation, and synthesis — giving you frictionless, AI-powered insights that keep up with today's speed of decision-making.
Learn moreProduct / R&D
Design with confidence, backed by instant user input. With AI-led feedback on demand, Discuss Now helps you test, iterate, and prioritize what matters — so you build experiences users actually want.
Learn moreAgency
Move faster for your clients without sacrificing depth. Whether validating creative or testing concepts, Discuss Now delivers actionable insight in hours, giving you the edge to pitch, pivot, and win.
Learn more
Leadership
Meet our leadership team
The visionaries behind Discuss dream big and break barriers.
- Luke WilliamsChief Research Officer
- Stephanie KingeryChief Financial Officer
- Alex TsepetisChief Technology Officer
- Vincent AugerChief Revenue Officer
- Jennifer ZemberChief Marketing Officer
- Kirsten NantzSVP of Product
- Cayleigh McCarthyVP of Customer Success
- Michelle NorthropVP of Customer Experience
Discuss + Voxco + Ascribe
A New Era of Connected Insights
At Discuss, we believe better decisions come from deep human understanding, not just data. That belief led us to build a leading AI-powered qualitative research platform. Today, we’re expanding that vision by bringing together Discuss, Voxco, and Ascribe into one connected insights company under the Discuss brand.
What this means for our customers
- Broader insight capabilities: AI-powered qualitative research from Discuss, rigorous quantitative surveys from Voxco, and advanced AI analytics from Ascribe, all working together.
- A more connected research experience: Move seamlessly from conversation to quantification and from exploration to validation, without switching tools.
- A shared, human-centered vision: Empathy and human context remain central, with AI accelerating speed and scale.
How we work
Integrity, Always.
Integrity is how trust is built here. It's the top value because it's the only one that builds durable trust. Companies that trade integrity for short-term wins never last. We hold ourselves accountable in front of customers and more importantly, inside our own walls.
Build What Matters
We don't build tech for the sake of slickness; we build tools that customers love because we listened to their friction. Building is an act of empathy. Our best ideas come from listening to customers so we can understand their problems.
Own it Together
We discard silos because the customer doesn't care which department solved their problem; they care that it's solved. We collaborate across functions, products, and geographies, and we own the results together. Success isn't "theirs" or "mine". It's ours.
Tell the Truth Early
Transparency strengthens our team. We communicate the "a-ha" and "oh-no" moments as they happen, ensuring zero surprises. By sharing the truth promptly and explaining decisions clearly, we build deeper trust and move faster together.
Recognized by the industry
The platform loved by teams across the globe
Hear how insights, product and agency teams put Discuss to work.
“We’re all strapped for time, so having a way to quickly synthesize large volumes of data is critical. We use the Insights Agent as a first pass to pull themes, surface key verbatims, and give us an initial read we can build on. It has been essential for speeding up our process and making insights more immediately clear and actionable.”
Elizabeth Ackerley
Sr. Director Strategic Insights & Analytics
“It can be a struggle, even for us experienced researchers, to get an accurate assessment across many interviews and hours of conversations. Discuss’ AI tools help us quickly and accurately assess what we learned to summarize hours of interviews and uncover the nuances that lead to true insights.”
Sapna Mistry
Director of Insights for HP’s Commercial Computing Division
“We partner with Discuss because their solution is aligned with our goals. They make it easy to help us understand not just what our consumers do, but why they do it. By reaching them in their homes and natural environments, we can understand their lives and behaviors in a way that traditional research methods simply couldn’t.”
Litthya Bàez
US Portfolio Insights Lead, Consumer & Shopper Insights
“I know some companies like to go the “cheap” route and use Zoom or Teams because they already have it, but those platforms are not for research and don’t have the added features that Discuss has.”
Sandra Ferris
Qualitative Director
“We have clients coming to us and asking us what software we’re using because they’re so impressed by it. Some of our really large global tech customers even make their own, but they’re coming to us excited about how easy yet powerful the Discuss qual platform is.”
Robin Lindberg
Principal – Research Operations
“Discuss and Genie have become indispensable tools in our qualitative research toolkit, enabling us to stay agile, responsive, and ahead of consumer trends.”
Julie Katz
Senior Manager of Global Consumer Insights
“Our problem to solve was that change is constant and we had to ask ourselves, how do we become more human centric and connect with humans in a more regular, agile way and remove some of the historical constraints to connections at scale. Discuss is serving as a solution to this problem.”
Sioned Winfield
Senior Director of Global Insights & Marketing Capabilities