Prepare

Integrated tools for easy qualitative research design

Spend less time on logistics and more time on your research design and objectives. Effortlessly schedule and coordinate sessions with one central hub for your qualitative research.

A virtual meeting with three participants displayed in separate video windows. The screen shows a question about shampoo packaging and a voting poll with options from "Strongly Agree" to "Strongly Disagree.
Respondent Tiles Mockup for Website

One central hub for a quick research setup

Streamline logistics with a central hub for scheduling sessions, respondents, and activities with automated workflows. Make it easy for moderators, translators, and observers to join sessions with role-specific access.

Create an interactive qual experience

Design your qualitative research with interactive tools that enable you to answer any research objective. From built-in discussion guides and polls to pre-work activities and tech checks, Discuss gives you all the resources you need.

Screenshot of a survey interface showing a homework task, a frequency poll setup section, a recent response image of a person waving, and a discussion guide creation panel.

Key Capabilities

Fast and easy qualitative research design

User interface showing the profile of an individual named Amelia, including demographic details like email and phone number. There is also a backup respondent named Baylor.
User interface showing the profile of an individual named Amelia, including demographic details like email and phone number. There is also a backup respondent named Baylor.

Tech checks & consent forms

Embed tech checks and consent forms in the same workflow you use for respondent selection, screenings, scheduling and management — ensuring you set each research project up for success.

A video call interface shows a woman speaking on the left and a discussion guide panel on the right.

Discussion guides

Begin with the end in mind. Build a discussion guide from scratch or paste your guide directly into the platform to create a structured session experience and pre-select questions for GenAI to analyze.

Four people on a video call with a poll about packaging design results shown on the side; options include Strongly Agree, Agree, Neutral, and Disagree.

Polls

Plan, execute and analyze quantitative insights as part of qual research for your live IDIs or focus groups — giving you the tools to create a more interactive experience during your sessions.

Woman smiling at her phone next to a digital overlay showing survey info: 40 respondents, 10 tasks, in English. It includes a "Copy Respondent Link" button and a small image of the woman waving.

Pre-work

Collect photo and video responses before your live sessions to get the most out of your conversations and gain a deeper understanding of your target audience.

NEXT UP

Collect feedback

Leverage Live, Auto-Moderated, and Previously Recorded qualitative research tools to get market insights on demand.