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Purpose Built Qualitative Research Platform

Go beyond data points and bring in-depth insights to life across your organization in real-time, transforming customer relationships and driving more informed strategic decisions faster than ever before.
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Research

What research methods does Discuss support?

Discuss supports surveys, live interviews, and AI-moderated interviews. Pick the method the question needs. Every study feeds the same library in Discuss Intelligence.

Quantitative

Measure & validate

Surveys that reach everyone in your audience, from people online to those you can only reach by phone or in person.
Explore Surveys

Qualitative

Empathy & understanding

Run focus groups and IDIs in more than 100 markets, with a private observer room, live translation to English, and clips ready when the session ends.
Explore Live Interviews

AI-Led

Depth & scale

AI interviews that probe like a researcher and run like a survey, in more than 50 languages, capturing voice, video, and reactions to your stimulus.
Explore AI interviews
Key Capabilities

All your qual research, all in one place

Leverage Discuss’ purpose-built platform for all your global market insights needs.

Your research, ready to answer the next question

What is Discuss Intelligence?

Discuss Intelligence is the always-on research library inside Discuss, so you never get stuck on a question when the answer is already in research you have collected. Ask a question in plain language across every study your company has run. Every takeaway links to the quote and clip behind it, and every chart lets you check the count with View data.
Ask Your Data answering which flavors pull hardest with each cohort, with a supporting video clip

Ask Your Data

Get answers from research you already have, broken down by the segments you report on. When the evidence is thin, it says so.

A persona built from 214 respondents reacting to a 4 dollar protein snack bar concept

Ask Your Persona

Private beta

Chat with a persona built from your own respondents and their verbatims to test a concept, a message, or a price before you field a study.

HelloFresh moved “beyond even the 24-hour research cycle to 24 seconds,” asking new questions of past studies instead of commissioning new ones.

HelloFresh customer story
Recognized by the industry
G2 Leader Spring 2026G2 Best Results Spring 2026G2 Best Usability Spring 2026GRIT Report Top 50 Most Innovative 2025

See what true human understanding can do for your business.

Talk with an expert to learn how Discuss can help you reach your insights goals.