Ask Your persona
Test Ideas With AI Personas Built From Your Own Research
Discuss Intelligence Virtual Personas are AI-powered personas built from your organization's own primary research data, not synthetic profiles or demographic assumptions. Hold an open conversation with a segment before you write a brief. Pressure-test a concept, a price point, or a campaign direction before you commit your budget to a new study. When a conversation surfaces a question the data cannot reliably answer, the platform flags it and tells you what to study next.
WHY THIS MATTERS
Why Test Ideas Before You Commission Research?
Before you write the brief, before you recruit, before you spend, you need to know if you are heading in the right direction. Every team has hypotheses about how a segment will respond to a new concept, a price change, or a campaign direction. Most of those hypotheses never get tested until it is too late to change course.
Discuss’ Virtual Personas give you a conversational way to explore those questions before you commit. Built from your own primary research data instead of synthetic profiles or demographic assumptions, they let you probe, challenge, and stress-test ideas in minutes rather than weeks.
They are not a replacement for primary research. They are a smarter, faster starting point for it. And when a conversation surfaces a gap the data cannot reliably answer, the platform tells you exactly what study to run next.
WHAT IT DOES
What Can You Do With Discuss Intelligence Virtual Personas?
Personas built from your data
Discuss Intelligence Virtual Personas are constructed from primary research your organization has already collected. Real respondents, real verbatims, real behaviors. Not demographic assumptions or generic AI profiles.
Conversational exploration
Ask how a segment might respond to a new idea, a price point, a campaign concept, or a product direction. Follow up, push back, explore edge cases in an open, natural conversation.
Ideation and hypothesis testing
Use Virtual Personas in brainstorms, workshops, and early-stage concept development to pressure-test assumptions before committing to a research brief or creative territory.
Bridge to primary research
When a conversation surfaces a question the data cannot reliably answer, the platform flags it and recommends the right qual or quant study, connecting hypothesis testing directly to research design.
HOW IT WORKS
How Do Discuss Intelligence Virtual Personas Work?
Build a personaÂ
Use your existing research data to build a persona. Each one is grounded in real respondent voices, segmented by the demographics, behaviors, and attitudes captured in your studies.
Ask your question. Start a conversation.Â
Ask how the persona might respond to a new concept, a campaign idea, a pricing change, or any question you would ask a real consumer. The more specific the question, the richer the response.
Explore and probe
Follow up. Push back. Explore edge cases. The persona responds based on the actual attitudes, language, and behaviors captured in your primary research, not a generic AI prediction.
Identify gaps and commission research
When the conversation surfaces a question the data cannot reliably answer, the platform flags it and recommends the right qual or quant study, turning a workshop insight directly into a research brief.
IN PRACTICE
What Do Discuss Intelligence Virtual Personas Look Like in Practice?
for a CPG brand team
Innovation workshop
A brand team is developing three product concepts for a Gen Z audience. Before briefing a qual agency, they spend 20 minutes with a Virtual Persona built from two years of brand tracking. One concept gets a strong positive signal. One surfaces a price sensitivity concern they had not anticipated. One reveals a personal values mismatch they wouldn’t have caught until fieldwork six weeks later after a significant budget expenditure.
for a marketing team
Campaign creative review
A marketing lead wants to pressure-test three campaign territories before investing in concept testing. She opens Virtual Personas, selects the right segment, and asks how each territory would land. She gets nuanced, behaviorally grounded responses in minutes and walks into the creative review with a clear point of view on which direction is most likely to resonate.
HOW WE COMPARE
How Are Discuss Intelligence Virtual Personas Different From Synthetic AI Persona Tools?
Most AI persona tools generate synthetic profiles from demographic data or third-party sources. Discuss Intelligence Virtual Personas are different, built from primary research you actually collected, grounded in real consumer voices.