Ask Your Data
Query Every Study You've Run, in Plain Language
Ask Your Data is the conversational insights capability inside Discuss Intelligence. Ask any question in plain language and get a sourced, quantifiable answer in seconds, drawn from every study your organization has ever run and traced back to the original participant, segment, quote, and clip.
WHY THIS MATTERS
Why Is Past Research So Hard to Act On?
The moment a study closes, it starts losing value. Findings move to folders no one opens. Getting an answer from past research means manually searching through old decks, files, and reports. By the time the right answer surfaces, the decision has already been made without it.
Stakeholders have no way to engage with consumer data between research cycles. Testing a new idea requires a full study when a quick conversation with existing data would do. Teams get bypassed because there is no reliable way to self-serve.
Ask Your Data removes every step between a question and a trusted answer for every person in your organization, in any language, across every study ever run.
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WHAT IT DOES
What can you ask of your data?
Cross-project querying
Discuss Intelligence's Ask Your Data lets you ask any question in plain language; the platform finds the relevant studies automatically. No manual synthesis, no project selection, no researcher required.
Quantifiable outputs from qual
Open-ends are coded automatically so every answer includes volume, themes, and data visualizations. Qual data that finally speaks the language of the business.
Full source traceability
Every claim pinned to the original participant, segment, quote, and video clip. Every answer is one the whole team can stand behind when leadership challenges a finding.
Auto-personalized responses
Discuss Intelligence learns your role, markets, and history without any configuration. A brand manager and an insights lead get answers built for what each of them actually needs to act on.
Multilingual querying
Ask in your language. Get answers in your language across all research regardless of how or where it was conducted. A significant upgrade from tools that return English-only summaries.
Synthesize and share
Turn any answer into a shareable link, a topline summary, or a chart. Findings can be handed off to your corporate LLM, Copilot, Claude, or your preferred tool for formatting into your brand templates.
HOW IT WORKS
What Can You Ask of Your Data?
Type your question the way you would ask a colleague. No filters, no project selection, no technical setup. Discuss Intelligence understands research data at a structural level and goes far beyond keyword search.
Discuss Intelligence automatically identifies which studies are relevant, narrows by segment and market, and runs the query across your entire research library. You always see exactly which studies were included and how many respondents were covered.
Every response includes volume, themes, data visualization outputs, and supporting quotes with each one pinned to the original participant, segment, and study. Personalized to your role without any configuration.
Turn findings into a shareable data visualization ready for stakeholders. From question to boardroom-ready in minutes, not days.
IN PRACTICE
What Does Ask Your Data Look Like in Practice?
global CPG
Brand insights leader
A global insights lead needs to brief leadership on Gen Z attitudes toward sustainability before a product launch. Instead of asking analysts to trawl through two years of studies, she types the question into Discuss Intelligence. In 30 seconds she has a quantified answer across 14 projects, a chart breaking down sentiment by market, and a shareable link ready to send before the meeting starts.
non-researcher
Brand manager
A brand manager in Mexico needs a consumer insight to validate a campaign direction. He asks in Spanish. Gets an answer in Spanish-sourced from actual consumer verbatims, tied to segments, with the evidence visible at every step. No brief filed. No ticket raised. No waiting.
HOW WE COMPARE
How Does Ask Your Data Compare to Research Intelligence Tools?