Assess, learn, and refine with package and message testing

Capture reactions to your messaging and packaging to ensure they resonate with your target audience, connecting your brand story with what your customers care about.

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Trusted by the world's most innovative brands and agencies

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Escalent

ways to use

Capture market insights that inform business strategies

Messaging

Competitive analysis

Test your messaging against competitors to identify unique selling props and refine your positioning.

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Evaluate pack designs

Present packaging concepts to identify designs that attract attention and effectively convey your brand.

Key message

Measure message recall

Evaluate participants' recall of key messages after exposure to identify what sticks and improve retention.

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Explore package usability

Gather insights on packaging usability to ensure designs are easy to open, use, and understand for improved CX.

Create messaging and packaging that hits the mark, every time

Gain a deeper understanding of your customers to craft strategies that drives purchase intent.

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Flexible research methods

Your team can gather feedback anytime, anywhere with the ability to conduct live interviews, auto-moderated studies, or upload past research recordings to the platform.

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Instant AI-powered analysis

Leverage Discuss' AI assistant, Genie, to extract key themes, identify user needs, and get answers to your specific research questions with tailored insights for deeper analysis.

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Global insights hub

Anyone across your global organization can access consumer interviews and insights, using them to address business questions and inform strategies.

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Tailored solutions for your research goals

Whether you prefer to take the lead or need more of a helping hand, our solutions are designed to meet your team exactly where you are.

Teams

Package and message testing tools for every team

Customer Story

"Discuss brought us directly into our consumers' homes, providing us with insights we never could have imagined. For the first time in two years since the pandemic, we were able to see consumers interact with our products firsthand."
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