Use Cases

Crack the code on shopper insights

Unlock the consumers’ mind through path to purchase, shop-alongs, and more to gain a clear understanding of the motivations, influences, and preferences that shape their decisions.

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Trusted by the world's most innovative brands and agencies

Ways to Use

Take a walk in your customers’ shoes

Path to purchase
Analyze shopper journeys to identify key decision-making moments, to tailor your marketing strategies.
Explore preferences
Ensure your offerings align with consumer preferences and drive purchase intent.
Assess pricing strategies
Explore shopper perceptions of cost, enabling you to optimize your pricing strategy for maximum impact.
Shop alongs
Understand your consumers’ thoughts, feelings, and behaviors as they navigate the shopping experience.

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Reveal insights hidden in the aisles

Gather in-depth insights into the emotional and psychological drivers that impact your consumers’ purchasing decisions.

Flexible research methods
Your team can gather feedback anytime, anywhere with the ability to conduct human-led interviews, collect self-paced feedback, or upload past research recordings to the platform.
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Instant AI-powered analysis
Leverage Discuss' AI assistant, Genie, to extract key themes, identify user needs, and get answers to your specific research questions with tailored insights for deeper analysis.
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Global insights hub
Anyone across your global organization can access consumer interviews and insights, using them to address business questions and inform strategies.
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Tailored solutions for your research goals
Whether you prefer to take the lead or need more of a helping hand, our solutions are designed to meet your team exactly where you are.
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Teams

Shopper insights tools for every team

Brand & Marketing
Build campaigns grounded in real voices, not assumptions. Discuss Now delivers authentic, AI-led customer feedback in real time — so you can move fast, stay relevant, and create messaging that truly connects.
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Consumer Insights
Go from questions to insights in hours, not weeks. Discuss Now handles recruiting, moderation, and synthesis — giving you frictionless, AI-powered insights that keep up with today's speed of decision-making.
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Product / R&D
Design with confidence, backed by instant user input. With AI-led feedback on demand, Discuss Now helps you test, iterate, and prioritize what matters — so you build experiences users actually want.
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Agency
Move faster for your clients without sacrificing depth. Whether validating creative or testing concepts, Discuss Now delivers actionable insight in hours, giving you the edge to pitch, pivot, and win.
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Shoppers really struggled to be able to find ‘dermatologically tested’ on one of our Dove products because it was written in white font on a gold background. One of the decisions we made as a result of the Discuss research is to use a flat design so people could read it more clearly on their screen.

Oliver Bradley

Global eCommerce Experience Design, Unilever