Customer Stories
Why Telenet uses Discuss to drive consumer-centric insights with ease
Telenet’s partnership with Discuss has transformed the way the company engages with its consumers and leverages their insights. By streamlining the research process and empowering teams across the organization to connect directly with customers, Telenet has fostered a culture of true consumer-centricity. And the integration of GenAI has significantly accelerated the time to insights, enabling…
Read MoreTelenet is surfacing actionable insights in a fraction of the time with GenAI
“Sometimes we would have to have two people involved—one running the interview and the other taking notes—or we’d try to do both at the same time. Either way, we always had to go back and watch the recordings to get the insights and see what we missed. With Genie, we’re saving a huge amount of…
Read MoreConnecting Product Teams Directly with Consumers to Make Consumer-Centric Decision
“At Telenet, we empower our product teams with tools like Discuss, enabling them to directly connect with consumers and truly understand their wants and needs. Customer feedback is at the heart of our strategy, and Discuss ensures that every business team can actively listen to and act on our customers’ voices.”– Laurence Fermont, Market Research…
Read MoreHow Telenet is Eliminating the Time-Consuming, Complex Nature of Qual Research with Discuss
Unlocking consumer-centricity with a purpose-built platform As the leading provider of media, telecommunications, and entertainment services in Belgium, Telenet is always looking to make a real difference by engaging with their customers in an inclusive and empathic way. Its 3 main brands – Telenet, Telenet Business, and BASE – offer seamless connectivity, inspiring entertainment, and…
Read MoreWhy Wonderlust Collective Trusts Discuss to Deliver Qual Insights 90% Faster for Their Clients
Discover how this insight consulting agency is addressing the time-consuming and complex nature of qualitative research Wonderlust Collective is a women-owned insight consulting agency that ideates, co-creates, and facilitates smarter thinking rooted in authentic consumer insights, leading their clients to untapped opportunities. Challenge: Wonderlust relies heavily on the technology they use to conduct their online…
Read MoreHow Suntory is Crafting Consumer-Centric Experiences with Discuss
“Since adopting Discuss, we’ve seen a dramatic uptick in our teams getting connected to consumers. In just a few months, over two hundred of our team members have engaged in virtual IDIs, really learning how to connect with consumers and understanding them and what’s going on in their lives.” Sarah Tomasaitis, Director of Consumer &…
Read MoreUncover Hidden Opportunities and Meta Learnings with Discuss’ GenAI
With Discuss, anyone, anywhere, can have summaries created in an instant with relevant quotes automatically pulled related to key themes.With a click, Suntory teams can leverage a best-in-class suite of GenAI tools to mine insights from conversations with their consumers, uncovering themes that might be overlooked in manual analysis and revealing new opportunities for their…
Read MoreCapture and Distill Learnings in Discuss’ Insights Repository
With Discuss, Suntory teams can capture their insights, ideas, and takeaways from consumer interviews—whether they’re leading the session or observing from the backroom. Previously, insights would often be confined to a single team member’s knowledge from the conversation with, say, the restaurant manager or bartender. Now, Suntory teams across the globe can understand the thoughts,…
Read MoreWhy Suntory Partnered with Discuss
Why Suntory Global Spirits has partnered with Discuss and the impacts seen almost immediately upon roll out.
Read MorePartnering with PepsiCo to Drive Human Centricity on a Global Scale
The Challenges of Scaling Human Centricity As consumer needs, preferences and trends constantly evolve at an accelerating pace, businesses must recognize the growing importance of truly understanding what their customers want. With the rising necessity to be human-centric, global organizations must overcome the historical constraints to connecting with their consumers at scale and find ways…
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