Customer Stories

Reckitt on Scaling Global Empathy Using Generative AI

Watch this popular session recording with Sai Pisipati from Reckitt talk on the new era for scaling empathy with Adam Mertz, SVP – Product & Marketing at Discuss in TMRE 2023 that included examples of leveraging generative AI, async and live qual to democratize insights.

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How FSI Strategy is using Discuss to execute their Healthcare qualitative research

About FSI Strategy FSI Strategy is a market research and innovation firm. Using behavioral science and anthropology, they create powerful qualitative solutions for the healthcare and pharmaceutical industry. “Generic web conferencing tools were scary for me to use because as a project manager, my responsibility is to first and foremost protecting respondent PII” Corrie Griesedieck,…

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How Bellomy is Leveraging Discuss.io’s CX Platform

“The ease of use, in-depth insights, and speed that we’ve been able to produce impactful highlight reels and reports for clients is helping us win additional projects from delighted customers.”  Angie Moorefield, Sr. Strategist, Social Research at Bellomy Challenge Bellomy is a full-service market intelligence firm with both B2C and B2B clients across food &…

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How buzzback Stands Apart From Other Market Research Tools

Big brands move fast to get the customer insights they need to make informed decisions. The agencies that serve them need to move faster, making insights easily accessible through an innovative tech partner. That’s why buzzback, a US and UK-based agency that provides agile customer-centric insights, chose Discuss to deliver seamless interview experiences for respondents…

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How Unilever Used Discuss to Enhance Mobile User Experience

See how Unilever generated immediate insights and executed changes quickly with Discuss’ mobile screen sharing app, a feature built into its People Experience Platform. The app provides a window into the mobile user experience (UX) for organizations that need to understand the user journey of their key audiences. Unilever has used this shop-along app to uncover…

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How Discuss.io is More Than Just a Forsta Alternative

Finding the right partner for market research software, one that enables agencies to move quickly and with ease to deliver customer insights, can be a challenge. Software solutions providers may offer a wide range of features, but it isn’t always clear how committed that provider is to innovating beyond the needs of today to anticipate…

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How Walnut Unlimited Utilizes Customer Experience Software

Today’s customer feedback software needs to take on a lot of heavy lifting for consumer research agencies short on time. Walnut Unlimited, a UK-based Insights agency with the mission of helping brands connect with people by understanding people, knows how to move fast to keep clients engaged and happy. When Walnut had a design problem…

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How Reckitt Held 3D Testing Remotely Utilizing UX Software

As a result of the global pandemic, in-person business practices were shuttered across the board. This couldn’t be more true for qualitative market research, which was transformed through online platforms that enabled virtual, scalable insights-generation. Insights teams accustomed to conducting in-person market research were left wondering how to continue receiving quality consumer feedback without the…

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How Reckitt Leverages Customer Experience Software To Scale

The pandemic transformed the way market researchers connected with consumers around the globe. With innovations in customer research platforms, CX, UX and Insights teams were not longer spending time and resources on in-person sessions. Instead, they were speaking with target audiences online at scale, and speeding the time to insights like never before. Learn how…

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How Reckitt Uses Customer Feedback to Define Brand Purpose

Defining brand purpose is a process typically involving only high level stakeholders, who must align on key brand components such as organizational values, mission, and vision statement. Yet to successfully launch a brand (or re-brand), defining brand purpose cannot be carried out in isolation — it requires rich insights from core customers and users, as well…

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