Research · Qualitative
Get closer to your customers with online focus group and IDIs
Learn more in less time and make better informed decisions with end-to-end qualitative research software designed for human-led interviews and live interactive online focus groups.
Save time with a quick and easy research setup
Spend less time on logistics and more time on your research design and objectives. From tech checks and consent forms to pre work and polling, effortlessly schedule and coordinate sessions with one central qual research hub.
Connect with people across the globe
Engage with your target audience around the world and from any desktop or mobile device with an easy-to-use, browser-based platform. Built for research conversations, Discuss has the tools you need to conduct human-led interviews in 100+ markets, right from your desk.
Embed consumer voices into reports
Bring findings to life by seamlessly sharing customer voices with your team members and stakeholders. Discuss’ human-led interviews including online focus groups and IDIs make it easy to involve more people in the research process, using intuitive tools that capture key moments in real time.
Key Features
Run better live sessions, start to finish
Allow observers to interact with each other and the moderator seamlessly, fostering real-time discussions and feedback exchange while safeguarding participant confidentiality.
Ensure respondents are articulate and ready to engage with an easy-to-use participant waiting room that enables you to the set the room for each online focus group or IDI.
Auto-clip key insights during live sessions with the ability for moderators and observers to capture ‘Aha’ moments — streamlining your insights and analysis.
Understand the mobile user journey and see real-time audience interactions with your site, to identify pain points and optimize engagement and conversion rates.
I use Discuss anytime we have online groups or IDIs. It's so easy to use and even intuitive for clients who haven't used it before. Nothing to download or account to create. As a moderator, I can show any stimuli (images, video, etc.) easily or I can share my screen to go through a website, Figma, or anything along those lines.
Sandra Ferris
Qualitative Director
