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The Great Unlock With GenAI – An Edgewell Case Study

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Learn how Edgewell Personal Care gets deeper consumer insights with the latest GenAI-based qualitative research tools from Discuss. Julie Katz – Edgewell’s Senior Manager, Global Consumer insights – and Discuss Co-Founder Jim Longo show us how GenAI is reshaping the research process at Edgewell.

Packed with examples and practical tips from Edgewell’s experience, this webinar will help you learn:

  • How GenAI can help design effective screeners and discussion guides that surface richer insights
  • How to use GenAI to speed up your analysis and interpretation
  • Where you can eliminate the roadblocks to scaling qual research
  • The key ethical implications of using GenAI in qualitative research, and best practices for ensuring responsible and transparent use.

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