The Great Unlock With GenAI – An Edgewell Case Study

Learn how Edgewell Personal Care gets deeper consumer insights with the latest GenAI-based qualitative research tools from Discuss. Julie Katz – Edgewell’s Senior Manager, Global Consumer insights – and Discuss Co-Founder Jim Longo show us how GenAI is reshaping the research process at Edgewell.

Packed with examples and practical tips from Edgewell’s experience, this webinar will help you learn:

• How GenAI can help design effective screeners and discussion guides that surface richer insights
• How to use GenAI to speed up your analysis and interpretation
• Where you can eliminate the roadblocks to scaling qual research
• The key ethical implications of using GenAI in qualitative research, and best practices for ensuring responsible and transparent use.