The Great Unlock With GenAI – An Edgewell Case Study
Learn how Edgewell Personal Care gets deeper consumer insights with the latest GenAI-based qualitative research tools from Discuss. Julie Katz – Edgewell’s Senior Manager, Global Consumer insights – and Discuss Co-Founder Jim Longo show us how GenAI is reshaping the research process at Edgewell.
Packed with examples and practical tips from Edgewell’s experience, this webinar will help you learn:
- How GenAI can help design effective screeners and discussion guides that surface richer insights
- How to use GenAI to speed up your analysis and interpretation
- Where you can eliminate the roadblocks to scaling qual research
- The key ethical implications of using GenAI in qualitative research, and best practices for ensuring responsible and transparent use.
Sign Up for our Newsletter
Related Customer Stories
Meta Monetization UX Playbook: Research at the Pace of Innovation
In today’s data-driven digital landscape, truly transformative innovation remains rooted in understanding people. Join Peter Lively, former UX Researcher and…
In today’s data-driven digital landscape, truly transformative innovation remains rooted in understanding people. Join Peter Lively, former UX Researcher and…
How Danone Scaled Customer-Centric Marketing Globally in Under 6 Months
Customer expectations are shifting faster than ever and marketers are under more pressure to deliver messages, campaigns, and experiences that…
Customer expectations are shifting faster than ever and marketers are under more pressure to deliver messages, campaigns, and experiences that…
Nestle’s Innovation Journey: How Consumers Play an Invaluable Role
How do you empower marketers, product managers—even non-researchers—to connect directly with consumers and embed real customer voices at every stage…
How do you empower marketers, product managers—even non-researchers—to connect directly with consumers and embed real customer voices at every stage…