The Great Unlock With GenAI – An Edgewell Case Study
Learn how Edgewell Personal Care gets deeper consumer insights with the latest GenAI-based qualitative research tools from Discuss. Julie Katz – Edgewell’s Senior Manager, Global Consumer insights – and Discuss Co-Founder Jim Longo show us how GenAI is reshaping the research process at Edgewell.
Packed with examples and practical tips from Edgewell’s experience, this webinar will help you learn:
- How GenAI can help design effective screeners and discussion guides that surface richer insights
- How to use GenAI to speed up your analysis and interpretation
- Where you can eliminate the roadblocks to scaling qual research
- The key ethical implications of using GenAI in qualitative research, and best practices for ensuring responsible and transparent use.
Sign Up for our Newsletter
Related Customer Stories
Closing the Distance: How Haleon Wired Consumer Closeness Into the Way They Work
Great insights don’t always win. In pharma and OTC, the people making decisions are often the furthest from the consumer,…
Great insights don’t always win. In pharma and OTC, the people making decisions are often the furthest from the consumer,…
How Mondelēz Built Always-On Consumer Intelligence Across 29 Markets with AI and Human Research
“A senior stakeholder asked me a question in the morning. By end of day I had an answer grounded in…
“A senior stakeholder asked me a question in the morning. By end of day I had an answer grounded in…
How Quadrant Strategies Cut Research Turnaround and Cost in Half Using AI Moderation
“AI is really helping to fulfill the promise of being strategists, not order takers.” — Afshin Mohamadi, Partner, Quadrant Strategies …
“AI is really helping to fulfill the promise of being strategists, not order takers.” — Afshin Mohamadi, Partner, Quadrant Strategies …