Discuss Blog
Exclusive blogs and information about market insights & analytics, user experience (UX), customer experience (CX), GenAI, and more.
Are Synthetic Respondents Reliable for Market Research? What Insights Teams Need to Know
Publish date: June 2026 Jill Postoak, Senior Director of Product Marketing, Discuss Synthetic respondents can be reliable. They can also…
How to Evaluate AI Research Tools and Prove Their ROI: What Insights Teams Get Wrong
By Cayleigh McCarthy, VP of Global Customer Success, Discuss Published June 2026 Key takeaways: At IIEX North America in April…
How to Get the Most Out of AI-Moderated Interviews: A Practical Guide for Qualitative Researchers
By Jill Postoak, Senior Director of Product Marketing, Discuss Last updated: June 2026 Discuss is the AI-powered qualitative and quantitative…
How Global Insights Teams Scale Qualitative Research Without Losing Depth
Byline: Jilleun Eglin, Executive Director of Product, Discuss Last updated: June 9, 2026 Intro: At Quirks London in May 2026,…
How to Scale Qualitative Research with AI: What Forrester Found
By Adam Mertz, Chief Strategy Officer, Discuss Last updated May 2026 Discuss is an AI-powered market research platform named a…
What Does an AI Research Strategy Actually Look Like for Insights Teams?
By Adam Mertz, Chief Strategy Officer, Discuss Last updated: May 2026 Key Takeaways: A real AI research strategy treats every…
What a panel with three AI-only competitors taught me about AI research strategy
By Adam Mertz, Chief Strategy Officer, Discuss Last updated: May 2026 Key takeaways: At Succeet in Frankfurt, I shared a…
Language Shouldn’t Be the Bottleneck
By Jilleun Eglin, Executive Director of Product, Discuss Last updated: June 9, 2026 Key takeaways: Discuss has introduced Real-Time AI…
Always-On Listening Meets Human Insight: Turning Continuous AI Research Into Confident Decisions
The Allure of Always-On Research (And Why It’s So Tempting) There’s something deeply appealing about the idea of always-on research….
Human-in-the-Loop Isn’t a Safeguard—It’s a Competitive Advantage
For a while, “human-in-the-loop” has sounded like the corporate equivalent of a seatbelt. Necessary.Responsible. A compliance checkbox. It’s often described…
From Signals to Stories: Why AI Needs Human Researchers to Turn Patterns Into Meaning
If you’ve spent any time looking at AI-generated research dashboards lately, you’ve probably had this moment: The themes look clean….
Insight Is Not Impact: Why Human Judgment Is the Missing Link Between AI Findings and Business Action
January is for planning. February is for pressure-testing. By now, leadership teams have dashboards full of data. AI has surfaced…