Unlocking A New Era of Qualitative Research with Generative AI

This guide will help you delve into the areas of market research that will be
most impacted by the paradigm shift created by Gen AI for researchers and share what actions you can take now to integrate GenAI into daily activities for optimizing the research process.

You will learn –

• How to analyze hours of unstructured data to uncover insights in scale.
• How to integrate GenAI into workflows to streamline the processes, scale in-depth conversations, reduce biases, and help unlock deeper insights faster.