Featured Case Study

Enabling Unilever’s Consumer-Centric Strategy

Before a strategy workshop, everyone on this team had a conversation with a consumer, helping them to develop strategy rooted in the consumer. ...

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Featured Case Study

Developing A Consumer-centric Organization With Limited Resources

Telenet’s small Insights team increased their impact by enabling marketers to speak directly with consumers...

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Featured Case Study

Short Timeline, Lasting Impact

Working with a short timeline, Wizz Air embraced an agile and iterative approach to consumer feedback to launch a successful marketing campaign. ...

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Featured Case Study

Putting Assumptions To The Test

A natural food coloring company wanted to understand how consumers thought about the vibrancy of the foods they ate. The industry operated under the assumption,...

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