Featured Case Study

Infusing the ‘Voice’ and ‘Face of Customer’ Into the Customer Journey Map

Logitech applies its customer journey framework to inform execution efforts on new portable smart speakers, leveraging Discuss.io’s end-to-end smart video platform for consumer conversations. THE COMPANY “Logitech...

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Featured Case Study

How Brand Potential Captures Deep Consumer Insights at Scale for Enterprise B2C Clients

Redefining Customer Closeness, Brand Potential Uses Discuss.io Platform to Differentiate the Market Research Experience for B2C Companies The Company Brand Potential is a UK-based marketing agency and...

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Featured Case Study

Enabling Unilever’s Consumer-Centric Strategy

Before a strategy workshop, everyone on this team had a conversation with a consumer, helping them to develop strategy rooted in the consumer. ...

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Featured Case Study

Putting Assumptions To The Test

A natural food coloring company wanted to understand how consumers thought about the vibrancy of the foods they ate. The industry operated under the assumption,...

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Featured Case Study

Building an Effective Website with Consumer Interviews

A financial services company used Discuss.io to talk to consumers about their new website. They wanted to make sure that their offering was clearly conveyed...

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