Enabling Unilever’s Consumer-Centric Strategy
Before a strategy workshop, everyone on this team had a conversation with a consumer, helping them to develop strategy rooted in the consumer. ...
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Featured Case Study
Featured Case Study
Developing A Consumer-centric Organization With Limited Resources
Telenet’s small Insights team increased their impact by enabling marketers to speak directly with consumers...
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Short Timeline, Lasting Impact
Working with a short timeline, Wizz Air embraced an agile and iterative approach to consumer feedback to launch a successful marketing campaign. ...
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Putting Assumptions To The Test
A home improvement company wanted to connect with consumers about their brand perception on some new packaging. They fine-tuned the packaging to address consumers' concerns....
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