Before a strategy workshop, everyone on this team had a conversation with a consumer, helping them to develop strategy rooted in the consumer. ...

Telenet’s small Insights team increased their impact by enabling marketers to speak directly with consumers...

Working with a short timeline, Wizz Air embraced an agile and iterative approach to consumer feedback to launch a successful marketing campaign. ...

A natural food coloring company wanted to understand how consumers thought about the vibrancy of the foods they ate. The industry operated under the assumption,...