Shortcuts for Quality Qual: How agencies can minimize time, risk and improve insights quality

Using Zoom, Teams or other online conferencing tools to conduct qualitative research, including online focus groups, in-depth-interviews, can create a host of problems for agencies that need to drive actionable, impactful insights from their clients’ customers and end users.

Learn how innovative agencies and consultancies are finding shortcuts and adding value to insights reporting by leveraging platforms built for market research. In this guide, you’ll understand how to avoid the many obstacles that come with cobbling together different solutions providers. You’ll then identify the shortcuts that create exceptional qualitative research sessions for respondents, observers, and moderators alike.