How Agencies are Changing The Game with Generative AI in Market Research
Watch this exciting session on navigating the evolving terrain of generative AI in Market Research with Forrester’s Thought Leader and Industry Stalwarts from Buzzback and Quadrant Strategies. The discussion revolves around how AI can align with your qualitative research objectives leading to practical applications that will help you gain insights by savings dozens of hours per project and thousands of dollars.
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Closing the Distance: How Haleon Wired Consumer Closeness Into the Way They Work
Great insights don’t always win. In pharma and OTC, the people making decisions are often the furthest from the consumer,…
Great insights don’t always win. In pharma and OTC, the people making decisions are often the furthest from the consumer,…
How Mondelēz Built Always-On Consumer Intelligence Across 29 Markets with AI and Human Research
“A senior stakeholder asked me a question in the morning. By end of day I had an answer grounded in…
“A senior stakeholder asked me a question in the morning. By end of day I had an answer grounded in…
How Quadrant Strategies Cut Research Turnaround and Cost in Half Using AI Moderation
“AI is really helping to fulfill the promise of being strategists, not order takers.” — Afshin Mohamadi, Partner, Quadrant Strategies …
“AI is really helping to fulfill the promise of being strategists, not order takers.” — Afshin Mohamadi, Partner, Quadrant Strategies …