Guides
Unlocking A New Era of Qualitative Research with Generative AI
This guide will help you delve into the areas of market research that will bemost impacted by the paradigm shift created by Gen AI for researchers and share what actions you can take now to integrate GenAI into daily activities for optimizing the research process. You will learn –
Read MoreThe Essential Guide To Online Focus Group Research
This guide was created to help teams that are either new to conducting focusgroup-based studies, or just need a refresher on best practices. Think of it interms of cooking: baking up a research plan, serving up a focus group, anddelivering the results. Ingredients for a delicious end result include: How to create a research plan,…
Read MoreNew Rules for Global Customer Feedback
Customer feedback software is now available to drive qualitative research that breaks barriers – resulting in key insights to improve CX, UX, product innovation, marketing and more. Develop in-depth understanding and connections with previously overlooked and underrepresented communities. In this short guide, learn how to refresh your qualitative research strategy to be one step ahead…
Read MoreShortcuts for Quality Qual: How Agencies can Minimize Time, Risk and Improve Insights Quality
Using Zoom, Teams or other online conferencing tools to conduct qualitative research, including online focus groups, in-depth-interviews, can create a host of problems for agencies that need to drive actionable, impactful insights from their clients’ customers and end users. Learn how innovative agencies and consultancies are finding shortcuts and adding value to insights reporting by…
Read MoreCracking the Code: Using Self-Captured Feedback for In-Depth Insights at Scale
Get a window into authentic, in-the-moment experiences and generate actionable insights with Discuss Self Captures. In this ebook, you’ll see how teams and researchers can use Self Captures for: Message Testing Innovation Feedback Customer Satisfaction Insights Concept Testing Ongoing Attitudinal Testing Competitor Assessment
Read More5 Ways Discuss Unlocks the Value of Pre-Recorded Feedback
Reach back into the archives or upload videos from multiple sources like Zoom, Teams and Skype, bringing it all together for maximum insight extraction. In this ebook, you’ll earn how to: Organize media uploads in one place Analyze the insights Discover themes Create highlight reels Tell stories worth sharing
Read MoreUsing AI-powered Augmented Insights to Understand Consumers
CX, UX, and insights teams can now leverage tools powered by artificial intelligence to gain deeper insights into consumer behaviors, attitudes, and motivations. Distill hours of interviews into key statements and aha! moments that are instantly shareable with anyone in your team with Discuss.io’s AI-enabled suite of tools. Learn about how Machine Learning, Natural Language…
Read MoreFive Ways Discuss.io Unlocks the Value of Teams
Learn how to start uploading any Microsoft Teams video into a searchable customer experience library with CX Collections. Combined with Discuss.io’s Augmented Insights, anyone leading in-depth conversations can now organize, search for themes, edit, analyze and share videos that tell stories faster and more effectively.
Read MoreFive Ways Discuss.io Unlocks the Value of Zoom
Learn how to start uploading any Zoom video into a searchable customer experience library with CX Collections. Combined with Discuss.io’s Augmented Insights, anyone leading in-depth conversations can now organize, search for themes, edit, analyze and share videos that tell stories faster and more effectively.
Read MoreStreamlining the Scroll: Optimizing Mobile User Experiences with Unilever
As online shopping through mobile devices surged in early 2020, Unilever’s Global E-Commerce Experience Design Director, Oliver Bradley, needed to see what was happening on-screen when consumers shop to help some of Unilever’s biggest brands, Dove, Magnum, Axe and Ben & Jerry’s optimize mobile sales and win at the digital shelf. Learn how Discuss’s mobile…
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