New Rules for Global Customer Feedback

Customer feedback software is now available to drive qualitative research that breaks barriers – resulting in key insights to improve CX, UX, product innovation, marketing and more. Develop in-depth understanding and connections with previously overlooked and underrepresented communities. In this short guide, learn how to refresh your qualitative research strategy to be one step ahead of any cultural and technical barriers you may face in moderated or unmoderated research
sessions. You’ll learn:

• Why the qualitative research materials you’ve used domestically might not translate for international audiences
• The ROI of more inclusive qualitative research
• 5 key actions to take ahead of live and unmoderated sessions that are held in new markets and with new communities