The Essential Guide To Online Focus Group Research

This guide was created to help teams that are either new to conducting focus
group-based studies, or just need a refresher on best practices. Think of it in
terms of cooking: baking up a research plan, serving up a focus group, and
delivering the results.

Ingredients for a delicious end result include:

  • How to create a research plan, from identifying objectives, forming a
    hypothesis, identifying an audience, and creating a discussion guide
  • How to use expert moderating to get more out of customer conversations
  • How to deliver powerful, actionable insights