How Reckitt Leveraged Discuss for Innovation

Global insights teams are often tasked with leading the innovation pipeline when it comes to product and concept development. For teams like these, speed-to-insights is a critical factor to success. At the same time, consumer insights must be rich and detailed, painting a complete picture of the consumer’s experience in order for those insights to become actionable.

Reckitt, a leading UK-based consumer packaged goods company with well-known brands such as Durex, Dettol, Enfamil, Air Wick and Clearasil, overcame this challenge by partnering with Discuss. 

As Sai Pisipati, Global Consumer Insights & Analytics Manager at Reckitt, said: “Unless and until you have the complete story of what consumers are going through, you never know what your future is and what you need to do.”

In the following short video, Sai explains how partnering with Discuss enabled his team to tell better consumer stories, moving beyond quantitative consumer data to more effectively deliver insights to senior stakeholders.