Videos
Partnering with PepsiCo to Drive Human Centricity on a Global Scale
The Challenges of Scaling Human Centricity As consumer needs, preferences and trends constantly evolve at an accelerating pace, businesses must recognize the growing importance of truly understanding what their customers want. With the rising necessity to be human-centric, global organizations must overcome the historical constraints to connecting with their consumers at scale and find ways…
Read MoreHow Human8 Boosted Research Efficiency and Client Satisfaction with Discuss’ All-In-One Platform
Overcoming technical barriers, manual inefficiencies, and fragmented processes for enhanced client engagement and satisfaction. Human8 is a human-driven consultancy that connects brands with people and culture to drive positive change. The organization unites a creative, smart and ambitious group of +900 people across 23 locations under one vision: making brands more human by better understanding…
Read MoreHow Edgewell is Driving Agile Insights and Next Gen Strategies with GenAI Tools on Discuss
“Discuss and Genie have become indispensable tools in our qualitative research toolkit, enabling us to stay agile, responsive, and ahead of consumer trends.” Julie Katz, Senior Manager of Global Consumer Insights at Edgewell Check out this brief video on how Edgewell is using GenAI to accelerate their insights. Founded in 2015, Edgewell Personal Care is…
Read MoreA Look Into the Discuss Next Gen Qualitative Research Platform
Scaling in-depth qualitative research has been too hard for too long. This short video shares how you can eliminate friction and get to insights faster with the Discuss Next Gen Qualitative Research platform.
Read MoreUnifying Innovation: The Power of Centralized Platforms in Qualitative Research
We all love the magic of qual. But conducting it is…HARD. It’s often a giant game of telephone trying to find the perfect (and available) moderator for your project, coordinating across multiple partners, and the agonizingly long wait for insights that you need now. We know the pain, because as researchers we’ve lived it too.…
Read MoreScaling Human Centricity On A Global Level with PepsiCo
With the amount of change that’s transpired in the last 3 years, cracking the code on changing consumer behaviors and perceptions has never been more critical. Join Sioned Winfield, Senior Director of Global Insights & Marketing Capabilities at PepsiCo, along with Adam Mertz, Chief Growth Officer at Discuss, to hear about the new approach and technologies PepsiCo…
Read MoreThe Great Unlock With GenAI – An Edgewell Case Study
Learn how Edgewell Personal Care gets deeper consumer insights with the latest GenAI-based qualitative research tools from Discuss. Julie Katz – Edgewell’s Senior Manager, Global Consumer insights – and Discuss Co-Founder Jim Longo show us how GenAI is reshaping the research process at Edgewell. Packed with examples and practical tips from Edgewell’s experience, this webinar will help you…
Read MoreHow to Embrace the New Era of Qual Research | Greenbook Tech Showcase
In market research, automation is not going to take your job. But those who embrace the new era will be the ones who exceed their goals and rise above. In this session, you’ll learn the top 5 best practices for tapping into new game-changing tools and techniques that will enable you to massively scale qualitative…
Read MoreGenerative AI Fall ’23 Enhancements
Genie not only summarizes and uncovers key themes but can also help you:
Read MoreReckitt on Scaling Global Empathy Using Generative AI
Watch this popular session recording with Sai Pisipati from Reckitt talk on the new era for scaling empathy with Adam Mertz, SVP – Product & Marketing at Discuss in TMRE 2023 that included examples of leveraging generative AI, async and live qual to democratize insights.
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