Videos

How to Embrace the New Era of Qual Research | Greenbook Tech Showcase

In market research, automation is not going to take your job. But those who embrace the new era will be the ones who exceed their goals and rise above. In this session, you’ll learn the top 5 best practices for tapping into new game-changing tools and techniques that will enable you to massively scale qualitative…

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Reckitt on Scaling Global Empathy Using Generative AI

Watch this popular session recording with Sai Pisipati from Reckitt talk on the new era for scaling empathy with Adam Mertz, SVP – Product & Marketing at Discuss in TMRE 2023 that included examples of leveraging generative AI, async and live qual to democratize insights.

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Self Captures Walkthrough

Self Captures is our asynchronous capability and can help you scale your video insights. In this video, we walk through a refresher on how to use Self Captures and highlight some of our latest updates including how you can:

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How To Change The Game With Generative AI in Market Research

Watch this exciting session on navigating the evolving terrain of generative AI in Market Research with Forrester’s Thought Leader and Industry Stalwarts from Buzzback and Quadrant Strategies. The discussion revolves around how AI can align with your qualitative research objectives leading to practical applications that will help you gain insights by savings dozens of hours…

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