Research that Never Sleeps: How Reckitt Nutrition is Rethinking Consumer Intelligence

Most research doesn’t have a reach problem. It has an access problem. Studies get completed, reports get filed, and the insights that should be shaping decisions across the business never make it past the team that commissioned them.

Allison Howitt, Director of Insights & Analytics at Reckitt Nutrition and a 20-plus-year veteran of market research, has recognized how critical it is to change the way research is being done, treating consumer intelligence as a living asset rather than a one-off deliverable that goes stale the moment it’s shared.

In this session, Allison and Kirsten Nantz, SVP of Product at Discuss, will walk through how Reckitt Nutrition is scaling and accelerating consumer closeness across some of the most complex audiences in their category: from parents to healthcare professionals, with the goal of making insights faster to produce, easier to access, and directly usable by the teams who need them most.

They’ll also share how AI is accelerating what’s possible: faster synthesis, shorter time to insight, and agent-powered capabilities that put the consumer voice directly into the hands of the people making decisions.

Consumer closeness shouldn’t stop at the insights team. Come see how Reckitt Nutrition is changing that.

3 key takeaways from this session:

1. Research as a living asset: Why building a connected consumer intelligence platform delivers more than the sum of its individual studies and how the value compounds as adoption grows across markets and teams
2. Making insights accessible at scale: Best practices to breaking down the barriers between research and the internal teams and what it might look like to move toward a single source of truth that connects all market insight data
3. AI at the frontier of consumer closeness: How agent-powered capabilities are enabling research teams to shift from a ‘project-to-project’ mindset to one that is focused on getting key questions answered instantly