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3 Ways to Combine Communities with Live Video Qualitative

There is no better combination than peanut butter and chocolate. Salty and sweet join to give…

How Our Marketers are Leveraging Discuss to Harness the Power of Customer Insights

“People don’t buy what you do; they buy why you do it.” ― Simon Sinek, Start…

What is Customer Perception?

In general marketing terms, customer perception refers to customers’ awareness, their impressions, and their opinions about…

Infographic: Using Customer Feedback for Customer Journey Pain Points

Amid persistent market disruptions and unpredictable consumer behavior, today’s online customer journey is filled with obstacles…

10 Ways to Better Understand Customers to Improve CX

A quality customer experience is key to thriving in a highly competitive market landscape. As Rick…

4 Reasons to Use Pre-Work to Optimize Live Conversations

We all know the feeling: short on time and needing to hold multiple qualitative sessions under…

Customer Experience Software: Explained

Customer Experience (CX) software is a set of online tools and services that are used to…

Introducing Self Captures, Our Newest Way to Turn Experiences Into Insights

I couldn’t be more excited to give a brief introduction of some great new capabilities that…

From Observation to Insight to Strategy: The Evolution of Innovation

Many people think that innovation starts with the proverbial “big idea,” the imaginary bulb that lights…

Get Pinpoint Accurate Personas Using Qualitative Research

Whether you need to understand a user base for a go-to-market strategy or are looking to…