Customer Experience – CX

Customer Experience

Enhance Customer Interactions Using Cutting-Edge Customer Experience Software

CX software, bursting with various tools and bolstered by careful market research, marks the hallmark for enhancing customer interactions. It…

3 Ways to Combine Communities with Live Video Qualitative

There is no better combination than peanut butter and chocolate. Salty and sweet join to give you the best of…

How Our Marketers are Leveraging Discuss to Harness the Power of Customer Insights

“People don’t buy what you do; they buy why you do it.” ― Simon Sinek, Start with Why: How Great…

What is Customer Perception?

In general marketing terms, customer perception refers to customers’ awareness, their impressions, and their opinions about a business and its…

Infographic on 5 critical pain points in the customer journey solved with feedback, highlighting statistics and methods to avoid problems. Includes tips for leveraging feedback successfully.

Infographic: Using Customer Feedback for Customer Journey Pain Points

Amid persistent market disruptions and unpredictable consumer behavior, today’s online customer journey is filled with obstacles that can slow the…

A man with headphones smiles while gesturing at a laptop screen in a home setting.

10 Ways to Better Understand Customers to Improve CX

A quality customer experience is key to thriving in a highly competitive market landscape. As Rick Parrish, VP and research…

A person in a light blue shirt circles a group of blue human icons on a transparent screen, highlighting specific figures among blurred similar icons in the background.

4 Reasons to Use Pre-Work to Optimize Live Conversations

We all know the feeling: short on time and needing to hold multiple qualitative sessions under deadline, we rush from…

Close-up of a smartphone screen showing a live chat interface with the message, "Hi! How can I help you?" A finger is near the screen.

Customer Experience Software: Explained

Customer Experience (CX) software is a set of online tools and services that are used to improve the customer experience…

Person holding a smartphone over a table with a gray placemat and a white ceramic cup, reading an app with green accents.

Introducing Self Captures, Our Newest Way to Turn Experiences Into Insights

I couldn’t be more excited to give a brief introduction of some great new capabilities that we’re adding to our…

Illustration of a man in a suit catching winged lightbulbs with a net, symbolizing capturing ideas and harnessing consumer insights.

From Observation to Insight to Strategy: The Evolution of Innovation

Many people think that innovation starts with the proverbial “big idea,” the imaginary bulb that lights up above an inventor’s…