Evolving with the Times: Taking Qualitative Research into the Modern Age
Watch the panel discussion between Neslihan Kocak, Director of AMEA Chocolate Category Insights for Mondelez, Anna-Stere Mees, Sr. Global Consumer & Market Intelligence Manager Beauty for Philips and our own Jim Longo, Discuss.io Co-Founder and VP Research solutions.
The topic is “Customer Centricity is Not Built in a Day” and covers real world experience items such as:
- Voice of the Customer
- How Do You Get Buy-In
- What Was Your Inspiration?
- Who Are Your Users and How do You Educate Them?
- How Do You Manage?
- How Do You Market Internally?
- How Do You Train People to Do Research?
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