How HP Brings Product Teams Closer to Customers and the Impact of GenAI Agents

Play Video

From the Quirk’s LA Event | February 2025

As customer expectations evolve rapidly, how can product teams stay ahead? Join Sapna Mistry, Director of Insights, Commercial Computing Division at HP and Jilleun Eglin, Senior Director of Product at Discuss as we explore how HP integrates real-time customer insights into its agile design methodology, ensuring decisions are driven by meaningful feedback. We dive into HP’s vision for the future of product insights and the key factors that drive success.

In this session, you’ll see how AI agents are transforming research, accelerating iteration cycles and fostering deeper collaboration between product teams and customers. We will explore how AI-driven insights power customer-centric innovation, shorten development timelines and lead to products that truly meet market needs.

In this video Sapna shares:

  • How HP turns customer feedback into agile, customer-centric design.
  • The key factors behind HP’s success in product innovation.
  • How gen AI agents accelerate research, iteration and decision-making.

Sign Up for our Newsletter

Other Videos

HelloFresh & The New Blueprint for Global Empathy:Challenging the Research Status Quowith AI & Virtual Personas

The pressure on insights teams has never been greater – faster answers, more markets, tighter budgets. Join Joanna Lindenberg, Director of…

How Meta’s Monetization Team Operationalized Human-Centered UX at Global Scale

“Moving to Discuss changed how we work. We went from juggling tools and losing sessions to having one stable place…

Meta Monetization UX Playbook: Research at the Pace of Innovation

In today’s data-driven digital landscape, truly transformative innovation remains rooted in understanding people. Join Peter Lively, former UX Researcher and…