Discuss Launches Interview Agent, Translate Agent, and Insights Agent: Three AI Systems for 24/7 Market Research Across 100-Plus Countries

Enabling ‘always-on’ customer and user feedback with an agentic approach

Three purpose-built AI agents bring always-on in-depth interviewing, real-time language translation, and automated cross-study analysis to market research teams, with new centralized privacy controls across all projects.

SEATTLE, Feb. 27, 2025 — Discuss today announced three AI agents built specifically for market research: Interview Agent, which conducts in-depth consumer conversations 24 hours a day in participants’ native languages; Translate Agent, which delivers real-time English translations of research sessions across 100-plus countries; and Insights Agent, which synthesizes findings across multiple studies and breaks down results by segment. The release also introduces centralized privacy controls, including participant anonymization and configurable blur settings for recordings. Discuss launched its first generative AI product, Genie, in 2023 and continues to expand its AI capabilities with agents designed for the specific demands of in-depth qualitative research.

Key Takeaways

– Interview Agent conducts AI-led in-depth interviews 24 hours a day in participants’ native languages, adapting questions dynamically to probe for more specific responses without a human moderator on call.

– Translate Agent delivers real-time English translations for live, unmoderated, and uploaded research across 100-plus countries, preserving tone, body language, and emotional context, with embeddable subtitles for recordings, clips, and highlight reels.

– Insights Agent analyzes thousands of unmoderated responses alongside live and uploaded research, with segment analysis that lets teams compare findings across tasks, regions, or audience groups.

– New centralized PII controls allow teams to apply anonymization settings, including participant pseudonyms, across all projects automatically. A configurable blur feature protects participant identity while preserving visibility of shared stimuli and screen content.

– The three agents build on Discuss’s generative AI work since 2023 and are designed to operate alongside human-moderated research on the same platform.

Interview Agent: In-Depth Research Without A Moderator On Call

Getting in-depth consumer feedback has historically required scheduling, staffing, and coordination that most teams cannot sustain at high frequency. Interview Agent runs around the clock without those constraints. It conducts natural conversations in participants’ native languages, probing dynamically based on each response to get below surface-level answers. Teams can access a continuous stream of in-depth market feedback without dedicating moderation resources to every study or waiting on recruiting schedules.

The practical result: marketing, product, and insights teams can run feedback studies alongside their regular work, reviewing findings the same day rather than waiting weeks for a research cycle to close.

Translate Agent: Real-Time Understanding Of Global Audiences

Language barriers have been one of the most persistent structural costs in international market research. Translate Agent addresses this by delivering GenAI-powered English translations for live sessions, unmoderated studies, and uploaded research across 100-plus countries. It preserves tone, body language, and emotional context in the translation, rather than reducing feedback to its literal content.

Translated subtitles can be embedded directly into every recording, clip, and highlight reel, making it possible to share international research findings with stakeholders who do not speak the source language without a separate translation workflow.

Insights Agent: Analysis Across Studies, Not Just Within Them

Discuss has provided AI-driven synthesis of live session feedback since launching Genie in 2023. Insights Agent extends this to unmoderated research, analyzing thousands of responses alongside live and uploaded studies in a single analysis pass. Segment analysis lets teams compare findings across tasks, regions, or audience groups, making it possible to spot patterns and track shifts in consumer sentiment across an entire research program rather than project by project.

Data Privacy: Centralized Controls Across Every Project

Discuss has expanded its data privacy infrastructure with centralized controls that apply across all projects. Teams can set PII preferences once and have them apply automatically to every study, including participant pseudonyms for anonymization, without manual configuration per project.

The updated blur recording feature adds flexible settings that control visibility of shared stimuli, shared screens, and mobile screen shares independently. A researcher can unblur a product prototype shown during a session to analyze participant reactions while keeping participant identities protected. Participant identity and shared content visibility are now configurable separately.

“We built these agents for the work that market research teams are actually trying to do,” said Jilleun Eglin, Senior Director of Product at Discuss. “Getting in front of the right audiences, understanding what they are saying in real time, and turning responses into findings before the question goes stale. The privacy update is part of the same commitment: teams should not have to choose between research quality and compliance.”

Availability

– Interview Agent: Available now

– Translate Agent: Available now

– Insights Agent: Available now

– Centralized PII controls and configurable blur recording: Available now

Frequently Asked Questions

What is Interview Agent and how does it differ from a survey?

Interview Agent conducts AI-led in-depth conversations rather than presenting a fixed list of questions. It adapts follow-up questions in real time based on each participant’s response, probing for deeper context while staying focused on the research objective. Studies run 24 hours a day in participants’ native languages, without scheduling coordination or a human moderator required for each session.

What does Translate Agent do for multilingual research teams?

Translate Agent provides real-time English translations for live sessions, unmoderated studies, and uploaded research across 100-plus countries. It preserves tone, body language, and emotional context rather than delivering literal word-for-word output. Translated subtitles can be embedded into recordings, clips, and highlight reels, so international findings are shareable without a separate translation workflow.

How does Insights Agent analyze unmoderated research?

Insights Agent reviews open-ended feedback from unmoderated studies alongside live and uploaded research. It surfaces answers to specific research questions, identifies patterns across responses, and supports segment analysis to compare findings by task, region, or audience group. Teams can analyze large volumes of feedback without manual coding or post-session aggregation work.

How do the new privacy controls work?

The centralized PII settings let teams define anonymization preferences once and apply them automatically across all projects. This includes participant pseudonyms for respondent anonymization and configurable blur settings for shared stimuli, screen shares, and mobile sessions. Participant identity and shared content visibility are controlled independently.

How do these three agents relate to Discuss’s later AI products?

Interview Agent and Insights Agent announced in February 2025 are the foundation of the three-agent architecture expanded in Discuss Now (announced May 2025) and subsequently enhanced in the Q3 2025 release. Translate Agent’s real-time translation capability evolved into AI Simultaneous Translation for live observer feeds, announced in March 2026. Together, the releases reflect Discuss’s AI development trajectory from Genie’s launch in 2023 through the full-platform agent architecture available today.