A Growth Game-Changer: The AI Agent Approach to Market Insights

From The MarTech Conference | March 2025

Marketing teams thrive — or fail — based on how well they optimize budgets, make data-driven decisions, and adapt to shifting audience preferences. Yet, 40% of new product launches fail, and only 40% of marketing executives trust their data. It’s time for a new approach.

In this video from the MarTech Conference, Adam Mertz, Discuss’ Chief Growth Officer, shares how global brands like Danone, Mastercard, and REI, alongside leading tech companies, are revolutionizing market insights with always-on, generative AI-driven intelligence.

Discover how to move from a “travel agency” model of audience insights to an Agentic-style, real-time system that delivers deeper, more actionable data—without skyrocketing costs.

In this video, you’ll learn practical strategies and real-world examples of how to:

• Integrate GenAI into your martech stack for real-time audience insights.
• Use GenAI agents to cut research costs while improving data accuracy.
• Shift from reactive to predictive analysis based on in-depth feedback at scale.