How Danone Transformed its Approach to People Centricity in 6 Months

From the Quirk’s London event | May 2025

As customer expectations, buying habits and perceptions continue to evolve more rapidly than ever before, how can global brands stay ahead? Join Elizabeth Ackerley, Senior Director of Strategic Insights and Analytics at Danone and Adam Mertz, Chief Growth Officer at Discuss as we explore how Danone rolled out a customer centricity program to over 25 countries in under six months.

In this session, you will get an in-depth look at empathy-driven strategies and the AI-powered mindset that are reshaping the future of market insights at Danone. You will learn how its AI agent approach is enabling insights faster than ever before, powering customer-centric innovation, shortening ideation cycles and leading to campaigns, programs and products that drive customer brand love while generating enthusiasm and excitement for Danone’s mission and products internally as well.

Don’t miss this opportunity to gain actionable strategies from Danone and Discuss on shaping the future of product innovation!

In this video, you’ll learn:

1. How Danone rolled out a global people centricity program in under six months.
   
2. The AI agent approach that is helping power this initiative.
   
3. The ROI being experienced from efficient execution of a customer-centric program.