Real Voices, Real Emotions, Real Connections: How AI is Powering Human-Centric Marketing

From the Digital Marketing World Forum (DMWF) | June 2025

In today’s fast-moving marketing landscape, building authentic connections with consumers requires more than just data—it demands empathy, speed, and adaptability. Yet traditional research processes often slow the path from insight to action, making it harder for marketers to stay in step with real customer needs.

Join Georgina Farmer, EMEA CX and Insights Lead at Dexcom and Jill Postoak, Director of Marketing at Discuss to explore how modern marketing teams are transforming the way they access and apply insights. Learn how marketers working in highly specialized, regulated categories—like diabetes care—are using agile research tools, generative AI, and multilingual capabilities to get closer to the voice of the customer, faster.

Uncover how teams are leveraging self-serve platforms, automated interviews, and searchable video libraries to fuel strategy, messaging, and innovation. Whether you’re trying to humanize your brand, develop empathetic campaigns, or unlock the value of past interviews with AI, this video will show how insight can become a daily driver of smarter marketing.

Key takeaways:

This video will give you practical strategies and real-world examples of how to:

1. Build authentic empathy with consumers—even in complex or regulated categories.
2. Use AI agents to accelerate research and insights without sacrificing depth.
3. Activate past research and customer stories to inspire fresh messaging and campaigns.