Discuss Co-Founder and Chief Strategy Officer Jim Longo joins Marketing Smarts host George B. Thomas to dive deep into the good, the bad, and the ugly of B2B market research.

In the podcast, hear Jim and host, George, discuss how without market research few companies can survive, let alone thrive and the intelligence derived from it that should be powering both business and marketing strategies.

Marketing Smarts: Market Research for B2B Marketing Success

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