See Discuss’ CGO Adam Mertz speak at the MarTech Conference 2025

Smiling person with a bald head and short facial hair, wearing a light purple shirt, against a white background framed by a purple border.
Adam Mertz, Chief Growth Officer at Discuss

A Growth Game-Changer: The GenAI Agent Approach to Market Insights

Tuesday, March 25th
3:10PM ET / 12:10 PT

Marketing teams thrive—or fail—based on how well they optimize budgets, make data-driven decisions, and adapt to shifting audience preferences. Yet, 40% of new product launches fail, and only 40% of marketing executives trust their data. It’s time for a new approach.  

Learn how global brands like Danone, Mastercard, and REI, alongside leading tech companies, are revolutionizing market insights with always-on, generative AI-driven intelligence. You’ll discover how to move from a “travel agency” model of audience insights to an Agentic-style, real-time system that delivers deeper, more actionable data — without skyrocketing costs.  

You’ll walk away with practical strategies and real-world examples of how to:

  • Integrate GenAI into your martech stack for real-time audience insights.
  • Use GenAI agents to cut research costs while improving data accuracy.
  • Shift from reactive to predictive analysis based on in-depth feedback at scale.
Register now!

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