Discuss in Forbes – Five Ways ‘Platformication’ Is Driving Business Success
Discuss Co-Founder and Chief Strategy Officer Jim Longo in Forbes.
In the last 20 years, there’s been a groundswell of new technology and tools that were built to help streamline processes and productivity. One of the best examples of this is Salesforce, whose fast-growing cloud platform revolutionized how businesses manage customer relationships and accelerate growth. The reason for its success stems from its ability to bring together developers, partners, customers and others to create an ecosystem that fosters innovation and drives customer success.
With the digital transformation, we’ve experienced a shift from products to services, and emerging technologies like software as a service (SaaS) are allowing companies to more easily deploy and scale new solutions. Gartner, Inc. noted that SaaS is “the largest segment of the cloud market by end-user spending” and is “projected to grow 17.9% to total $197 billion in 2023.”
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