How can companies build products that people will buy? To help you build the best products…
In Part 1 of our blog post on building a business case for investing in qualitative…
Whether you’re part of a consulting organization, agency, or in-house team looking to talk with customers…
Have you ever wanted to launch a large-scale qualitative project with respondents that can join from…
Gaining new clients, and continuing to communicate your agency’s value to current ones, can be a…
But first…what is market research? Market Research (MRX) refers to the process of gathering intelligence about…
Discuss Co-Founder and Chief Strategy Officer Jim Longo virtually sat down to interview Leonard (Lenny) Murphy,…
What do a product manager at a global entertainment company, a small customer experience team at…
Many people think that innovation starts with the proverbial “big idea,” the imaginary bulb that lights…
