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Maximize the number of research projects completed by year’s end: Yes, it can be done

Ask most agencies managing enterprise-level market research (MRX) projects, and they’ll tell you they have a…

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Seven Tips and Tricks for Better Online Focus Groups

The pandemic accelerated adoption of digital experiences at an unprecedented rate. It seemed like the switch…

Online Focus Groups

Focus groups consist of multiple participants sharing their opinions. Rightfully popular within qualitative research, the study…

10 Language Blunders That Would Have Been Avoided With Market Research

Businesses try as much as possible to keep brands, model names and slogans consistent across international…

Introducing Backroom Chat, a Researcher’s New Best Friend

One of the most-loved, and most-copied, features in our platform is our Backroom Chat. The ability…

Feature Series: Programmatic Recruiting

[vc_row][vc_column][vc_single_image image=”27903″ img_size=”large” alignment=”center” onclick=”img_link_large”][vc_column_text]Panelist recruitment is one of the biggest pains for market researchers. It’s…

Image Source: Getty / Chip Somodevilla

A Pulse of the American Public

[vc_row][vc_column][vc_single_image image=”32885″ img_size=”large” alignment=”center”][vc_column_text] In this world of data overload, there is no shortage of facts…

Focus Groups: A Barometer for Politics

The months leading up to the presidential elections are always an interesting and vibrant time in…

Discuss.io Expands & Scales Up with Speed in 2016

Discuss.io takes advantage of technology to drive speed into market research projects. Read on to find out more about how our software helps scale up.

Holism: An Important Edge in Market Research

Qualitative researchers concern themselves with the “why” of customer behavior. They must consider a range of…