Jim Longo

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It all started with a conversation

Jim Longo, co-founder and VP of Research Solutions at Discuss.io, was recently published in Research Live.

Read it here

In this article, Jim walks us through the origins of market research and the story of an innovator, Dr. Paul “Doc” Smelser of P&G. Doc Smelser is credited as the driving force that figured out how brands could learn what consumers really wanted. How did he do it…

The Fallacy of the “Fanboy” as your path to Consumer Insight

We have all heard about the “fanboy”: the rabid enthusiast willing to do and say anything to prove their loyalty to a brand. Merriam Webster dictionary has even created a definition for fanboy: “a boy or man who is an extremely or overly enthusiastic fan of someone or something.”

Importance of the Market Research Companies to Enhance Business Portfolio

Importance of the Market Research Companies to Enhance Business Portfolio

Online Qualitative Research For Your Remote User Testing

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Interviewing Humans

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Why this qualitative researcher pushes to debrief

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From Reel to Reality

How to Bring Your Online Qualitative Research Results to Life. Despite the importance of qualitative reporting…

The Secret to Lean Innovation Is Making Learning a Priority

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3 Reasons Why You Should Consider On-demand Online Qualitative Research

On-demand just may change the way you conduct online qualitative research. While Agile Market Research is…

How Small Businesses Can Find Direction with Focus Groups

A sad truth about small businesses is the vast majority of them do not succeed. Many…