Adam Mertz
How research leaders are scaling qualitative research with AI, and what Forrester found when they looked under the hood
By Adam Mertz, Chief Strategy Officer, Discuss Discuss is an AI-powered market research platform named a Leader in the Forrester…
Lessons from a packed room in Frankfurt about AI research strategy
By Adam Mertz, Chief Strategy Officer, Discuss Recently, our team was in Frankfurt for Succeet, one of the leading market…
What a panel with three AI-only competitors taught me about AI research strategy
By Adam Mertz, Chief Strategy Officer, Discuss At Succeet in Frankfurt earlier this month, I sat on a panel with…
From Research Projects to Insight Flows: Vibe Coding Is Rewiring the Way We Learn From Customers
By Adam Mertz, Chief Growth Officer at Discuss In my first post in this series, I explained vibe coding: originally…
Shatter Assumptions. Spark New Ideas. Join Me In London on September 25th.
By Adam Mertz, Chief Growth Officer at Discuss What if the most powerful shift in market insights isn’t AI but…
How AI and Human-Led Research Are Rewriting the Rules of Qualitative Insights: Inside Our Q3 2025 Release
By Adam Mertz, Chief Growth Officer at Discuss What if the future of research wasn’t either/or? What if it was…
What Is Vibe Coding for Market Insights? And Why It Matters for Modern Marketers
By Adam Mertz, Chief Growth Officer at Discuss Let’s be honest. Most marketers don’t wake up thinking, “I need to…
Part 3: Generative AI – Market Research Angel or Devil? How to ensure you win in this new era
By Adam Mertz, Chief Growth Officer at Discuss In part one of this blog series I spent time reviewing the…
Part 2: Generative AI – Market Research Angel or Devil? How to ensure you win in this new era
By Adam Mertz, Chief Growth Officer at Discuss In part 1 of this blog series, I focused on a lot…
Generative AI – Market Research Angel or Devil? How to ensure you win in this new era
There are many questions about this new world: This post is the first in a series focused on delving into…