Connecting Product Teams Directly with Consumers to Make Consumer-Centric Decision

“At Telenet, we empower our product teams with tools like Discuss, enabling them to directly connect with consumers and truly understand their wants and needs. Customer feedback is at the heart of our strategy, and Discuss ensures that every business team can actively listen to and act on our customers’ voices.”
– Laurence Fermont, Market Research Analyst at Telenet

Discuss has empowered Telenet’s product teams to easily engage directly with their consumers, even if they don’t have market research expertise. Its intuitive design enables them to run their own interviews and asynchronous activities, reducing their reliance on the insights team for every research need. When additional support is needed, teams can tap into Discuss University, an on-demand resource offering virtual training, best practices, and certifications.

This ease of use has inspired Telenet’s product teams to explore more research opportunities, with Laurence noting, “After conducting interviews, they often come back to us extremely inspired, wanting to explore new topics or dive deeper into ideas sparked from their interviews.”

The unlimited model offered by Discuss not only makes it possible for any team at Telenet to run their own studies but also encourages them to do so without the worry of incurring costs for each project or interview. This approach has fostered a culture where everyone in the organization is eager and encouraged to connect with consumers regularly, knowing they can easily explore insights whenever they’d like.