Why buzzback chose Discuss over FocusVision (now Forsta)

Finding the right partner for market research software, one that enables agencies to move quickly and with ease to deliver customer insights, can be a challenge. Software solutions providers may offer a wide range of features, but it isn’t always clear how committed that provider is to innovating beyond the needs of today to anticipate the demands of tomorrow.

That’s why buzzback, an agency based in the US and UK that provides agile customer-centric insights, chose Discuss as its tech partner for online market research and consumer insights. They realized early on that Discuss is continually adding and refining its capabilities based on its own customer feedback. So much so that Discuss’s agency partners, like buzzback, feel more invested in the evolution of its offerings.

To a cutting edge agency like buzzback, the Discuss People Experience Platform was the clear platform of choice to meet the ever-changing needs of the marketplace as it evolves. Hear how Liz White, SVP of Research & Strategy, explains her quest to find the right tech partner — moving from providers like FocusVision (now Forsta) towards a more forward-thinking solutions provider like Discuss. 

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