Telenet is surfacing actionable insights in a fraction of the time with GenAI

“Sometimes we would have to have two people involved—one running the interview and the other taking notes—or we’d try to do both at the same time. Either way, we always had to go back and watch the recordings to get the insights and see what we missed. With Genie, we’re saving a huge amount of time by having those insights summarized for us.”
– Laurence Fermont, Market Research Analyst at Telenet

With Genie, Telenet has transformed the previously time-consuming and labor-intensive process of extracting insights. Instead of replaying hours of interview recordings and manually sifting through transcripts and notes to pinpoint key themes, quotes, and craft a summary, Genie automates this entire process with just a click.

When Telenet has specific research questions, they can incorporate them directly into their discussion guides or simply ask Genie any question that comes to mind post-interview. Genie then provides a summary for each question, complete with relevant quotes from the transcripts to back them up.

This automation not only accelerates Telenet’s time to insights, enabling quicker responses to market changes and more agile strategies, but also minimizes the risk of human error or bias in analysis. As a result, Telenet’s teams can focus their efforts on strategic initiatives and make data-driven decisions faster than ever.