Discuss CEO Simon Glass in TechTalks
Let’s face it—despite all the lip service from companies that the customer is always right or that they are committed to providing the ultimate customer experience, this is not always the reality. Is it because no one cares? Doubtful. Maybe it is a matter of resources or the inability to truly understand and fulfill their needs and desires.
Whatever the reason, companies need to recalibrate their thinking when it comes to how they interact with and serve their customers. There’s just one rule to follow and despite its simplicity, I suspect half of organizations will forget to follow it. The unbreakable rule that organizations repeatedly ignore is keeping the customer at the center of their business.
How can they do this? Generative artificial intelligence (AI) may be the answer. The advent of generative AI has given businesses of all sizes one of the greatest game changers since the Internet itself was invented. By now, you’ve probably heard all the buzz around applications like ChatGPT, DALL-E and Bard that are taking the business world by storm, promising to replace more mundane daily tasks and help companies and their employees become more efficient.
In this article, I’ll guide you through how generative AI can help your business not only survive but thrive.
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