Discuss’ Chief Growth Officer, Adam Mertz in Quirks Media
The massive potential that generative AI represents across the research life cycle, especially for qualitative research where the entire process and data sets are relatively unstructured, will not only be realized but there will be a multitude of solutions available to accelerate the time to insights. By using machine learning algorithms, generative AI can identify patterns and themes in large data sets, assist with coding and categorizing data and help researchers do anything from craft personas and screeners to identifying emergent themes more quickly. Brands and agencies will continue to explore and implement new generative AI features into their market research processes to improve efficiency and gain insights more quickly.
In this article, I’ll guide you through how you can embrace the new era of market research with the top five marketing and CX trends to expect in 2024.
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