Online Focus Group Platform

When looking for a next-gen qualitative platform for online focus groups, IDIs, and asynchronous research, you need to consider three main factors:

  • Does the next-gen platform allow me to answer multiple objectives?
  • Is the next-gen platform built for online qualitative research?
  • Does the next-gen platform allow me to analyze my online qual research efficiently? 

With Discuss' all-in-one virtual qualitative solution, you can not only drive consumer centricity but also unlock insights 10x faster with the most advanced gen AI qualitative capabilities on the market.

Trusted by the world's most innovative brands and agencies

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Platform

Purpose-built to support the entire research lifecycle

Prepare

Seamlessly set up research with Discuss' easy-to-use central hub. Tailor projects to your objectives to uncover meaningful market insights.

Ask

Answer all your qual needs in one platform. Use Live, Auto-Moderated, and Previously Recorded Research to get on-demand insights from your target audiences.

Analyze

Turn feedback into actionable insights with Discuss' powerful analysis and GenAI tools. Interpret findings to a make informed decisions backed by real consumers.

Customer Story

“Since adopting Discuss, we’ve seen a dramatic uptick in our teams getting connected to consumers. In just a few months, over two hundred of our team members have engaged in virtual IDIs, really learning how to connect with consumers and understanding them and what’s going on in their lives.”
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Use Cases

Unlocking global insights that drive success

Global Consumer Centricity (VOC)

Unlock a deep understanding of your consumers and drive customer-centric strategies on a global scale.

Agile Concept & Product Development

Get validation in your development process to make informed decisions fueled by real consumer feedback.

Shopper Insights

Uncover purchase patterns, decision drivers and emotional triggers to enhance your customer experience.

Message and Package Testing

Capture feedback and reactions to your designs to ensure they resonate with your target audience across the globe.

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Ready to unlock human-centric insights?

Talk with an expert to learn how Discuss can help you reach your insights goals.