Getting More Consumer Closeness with Reckitt Benckiser
Through the pandemic, market research and consumer behavior changed — consumer closeness seemed more difficult than ever. Sai Pisipati, Global Consumer Insights & Analytics Manager at Reckitt Benckiser, recognized this, and found the right tools to overcome these barriers with Discuss.io, the people insights platform he needed for:
- Concept & product development
- Brand validations
- Consumer user experience
Discuss.io offered more flexibility to directly engage with consumers, as well as agile research approaches that resulted in more consumer closeness and opportunities to empathize with consumers.
Learn how Reckitt Benckiser earned a permanent seat at consumers’ window with Discuss.io.
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