Consumer Connects Programs for Growing and Global Brands
Connecting with consumers in a consistent, organized and effective way – across the organization, through the entire customer journey and around the world – creates a closeness that drives unique insight and competitive advantage.
Companies that think about the Voice of the Consumer as an always on program generating insights in smaller bites instead of one-off projects will be more agile and improve more continuously.
Democratize Market Research Within Your Organization
Every single function in your organization that touches prospects or customers: product, marketing, sales, strategy, customer service, customer experience, research, etc. can benefit from better insight from consumer conversations. A well-built consumer connects program expands Voice of Consumer beyond the insights team and creates an environment to find and talk to consumers regularly and deeply. We deliver the technical infrastructure, educational approach and support services to create and support this type of agile qualitative research program.
Key Capabilities for Before, During and After Interviews
Discuss.io was the first purpose built smart video platform that gives insight professionals – market researchers, customer experience/user experience professionals and strategists – an integrated, complete set of capabilities and services to talk to consumers. Generic video platforms like Zoom or Microsoft Teams only provide a sliver of the capabilities needed to have a full and successful consumer connects program.
Planning for strategic meetings, focusing on an important consumer trend, regular “sanity check” conversations with your customers and so many other sparks for consumer engagement initiatives require an infrastructure and process to spin these up quickly.
Listening to more consumers in more locations at different stages of their relationship with your brand leads to deeper understanding of the social trends that drive their perception. Discuss.io enables you to efficiently scale these conversations.
Understanding consumers at a local level is critical for properly branding, naming or communicating products for entering new markets. Our global team is experienced and ready to assist conversations in over 100 countries.
Open conversations with consumers where you can ask, listen and probe in a more intimate environment (their home) creates the whitespace needed to get that Aha! moment of insight that can dramatically change the arch of a product.