How Reckitt Leverages Customer Experience Software To Scale

The pandemic transformed the way market researchers connected with consumers around the globe. With innovations in customer research platforms, CX, UX and Insights teams were not longer spending time and resources on in-person sessions. Instead, they were speaking with target audiences online at scale, and speeding the time to insights like never before.

Learn how Reckitt, a UK-based consumer packaged goods organization with global brand names such as Clearasil, Durex, Vanish, and Air Wick, was able to replace in-person consumer research quickly and effectively to connect with consumers.

Sai Pisipati, Global Consumer Insights & Analytics Manager at Reckitt, explains the power of seamlessly connecting with consumers around the world to build a large-scale consumer connects program:

Sign Up for our Newsletter

Related Customer Stories

A promotional banner for a webinar titled "Real Voices, Real Emotions, Real Connections: How AI is Powering Human-Centric Marketing" featuring Jill Postoak and Georgie Farmer.

Real Voices, Real Emotions, Real Connections: How AI is Powering Human-Centric Marketing

From the Digital Marketing World Forum (DMWF) | June 2025 In today’s fast-moving marketing landscape, building authentic connections with consumers…

A promotional slide for a webinar titled "What Consumers Do vs. What They Say: Smarter Research in the Age of AI" with speakers Jill Postoak and Maria Rydzewski.

What Consumers Do vs. What They Say: Smarter Research in the Age of AI

From IIEX Europe | June 2025 In a world overflowing with data, the gap between what consumers say and what…

Slide titled "Best Practices for Blending AI-Led and Human-Led Qual" for a Greenbook Insights Tech Showcase, presented by Sarah Taylor, Product Marketing Manager.

Best Practices for Blending AI-Led and Human-Led Qualitative Research

From the Greenbook Insights Tech Showcase – Online Qual Market research has evolved more in the past two years than…