How Reckitt Speaks to Global Consumers at Scale

The pandemic transformed the way market researchers connected with consumers around the globe. With innovations in customer research platforms, CX, UX and Insights teams were not longer spending time and resources on in-person sessions. Instead, they were speaking with target audiences online at scale, and speeding the time to insights like never before.

Learn how Reckitt, a UK-based consumer packaged goods organization with global brand names such as Clearasil, Durex, Vanish, and Air Wick, was able to replace in-person consumer research quickly and effectively to connect with consumers.

Sai Pisipati, Global Consumer Insights & Analytics Manager at Reckitt, explains the power of seamlessly connecting with consumers around the world to build a large-scale consumer connects program: